But to those of you who are, there's actually rather a good case to be made for this car. First of all, think of it in basic 'S' trim, priced at an almost reasonable-sounding ΂£35,500.
Now think of the very first Range Rover, the really cool one. Remember the way it was properly utilitarian as well as being somehow glamorous. Remember how it was a good bit smaller than the current full-house Range Rover and Discovery models. Now imagine it brought up to date, with a smooth and efficient turbocharged V6 that'll return mid-20s rather than mid-teens mpg-wise. And imagine if it wasn't quite so glitzy as the top models, and if it rolled on slightly smaller wheels, so the ride was better too. I started out struggling to see the point of this car and concluded that, were I in the market to spend my own hard-earned on a Land Rover product other than a Defender, this would probably be the one.

The engine is shared with various Jaguars. It's got a fairly narrow powerband - even if you select the auto's manual mode it changes up at 4250rpm - but with six ratios you're rarely out of it, and although the Sport seems to run into an aerodynamic brick wall at around 85mph, it steps off the line briskly enough and keeps pace with most traffic up to the legal maximum.

On 19in wheels with 255/50 Continental CrossContacts the ride's good, and the handling seems to lose little to its supercharged petrol big brother. Art editor Lee, who runs our supercharged long-termer, liked it a lot - particularly the way that when he'd normally be refilling his with petrol, the diesel's tank was barely half empty.

So as an ownership proposition to work in tandem with your sports car, three and a half stars, maybe even four. But as an evo car, hand on heart, just the two and a half. It just ain't exciting enough. And while you can, apparently, specify it with a 'Dynamic Pack' which includes 20in ten-spoke alloys and Brembo brakes, that would be missing the point, don't you think?