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Video: Porsche evolution through the years

This new video from Porsche looks at the evolution of the company, and the 'identity' of the new 911

By Matthew Hayward

24th January 2012

Video: Porsche evolution through the years

This new video from Porsche looks at the company's motorsport and road-car roots, brandishing the word 'identity' around. Porsche's 'identity' is the 911, and the (slightly over-the-top) video explains Porsche's philosophy for being the first and best, while 'remaining true to themselves'.

Ending with the new 991, the video goes some way to explaining the reasons behind the continuing support for the 911, and why it will continue down the path of strengthening and improving 'identity', never abandoning its origins.