Porsche has boasted a five per cent increase in sales in January 2012 over the same month last year. The Stuttgart company saw worldwide sales rise from 9175 units to 9613 at a time when other manufacturers are suffering downturns.
The hotly anticipated release of the new 991-generation 911 Carrera and Carrera S is undoubtedly linked with the prosperity, Porsche’s most recognisable model seeing a 14.9 per cent increase in sales. The Panamera saw a huge 30 per cent increase, however the Cayenne SUV proved the most popular model for the company, accounting for more than half of all sales.
Germany provided a 16 per cent increase in deliveries as its domestic market picked up, while the USA and the rest of Europe contributed a 6.3 per cent increase each with sales of 5478 between them. Sales in Asia and China took a very slight dip (down 0.3 per cent), but on the whole a 4.8 per cent increase leaves Porsche with great expectations for the rest of the year. And with the all-new Boxster arriving in April and a new Cayman due in 2013, Porsche’s success looks set to continue.