Skip advert
Advertisement

Toyota GT 86 advert banned in the UK

The uncut GT 86 advert has been banned in the UK, after the ASA ruled that the ad condoned dangerous driving

Toyota GT 86 advert banned in the UK

Toyota's new advertising campaign for the GT 86 has suffered a slightly unusual setback, as a version of 'The real deal' advert (below) has been banned in the UK, following two complaints.

The advert shows a CGI character driving an animated version of Toyota's new sportscar in a futuristic cityscape. After facing various obstacles the driver reaches the outskirts of the city, and smashes through into the real world.

Advertisement - Article continues below

After receiving two complaints, the Advertising Standards Authority has banned the full 1m30s uncut version of the advert in the UK, stating that 'a number of scenes depicted the character driving at speed and in a reckless manner, as shown by the reactions of bystanders as he drove past them, and the car chase scenes as the driver dodged, swerved and overtook various other drivers and obstacles'.

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

The new Mercedes-AMG G63 has arrived, and it still has a V8
Mercedes-AMG G63
News

The new Mercedes-AMG G63 has arrived, and it still has a V8

Some of Affalterbach’s range-toppers are swapping eight cylinders for four, but the AMG G-class retains its V8 for 2024
26 Mar 2024
Land Rover Defender OCTA: twin-turbo V8 and McLaren-style suspension tech for hot off-roader
Land Rover Defender OCTA – front
News

Land Rover Defender OCTA: twin-turbo V8 and McLaren-style suspension tech for hot off-roader

The OCTA promises to be the fastest, toughest and most capable Defender yet when it launches later this year
26 Mar 2024
The new Toyota GR Yaris costs £44,250 – too much for a hot supermini?
Toyota GR Yaris Gen 2 – front
News

The new Toyota GR Yaris costs £44,250 – too much for a hot supermini?

Our early impressions of the Gen 2 GR Yaris suggest that it’s an improvement in every area that counts, but can it be worth £18k more than an i20 N?
27 Mar 2024