The 240R costs ΂£43,995 and comes in Sport Yellow or Sport Black. Though just 50 will be built, the parts to replicate a 240R should all eventually be available as aftermarket options through Lotus Sport.

Lotus has also revealed its Versatile Vehicle Architecture (VVA) technology. It's a highly adaptable means of making a low-volume vehicle platform using several core components to create a variety of models from the same basic bits. So from one platform you could build a mid-engined supercar (here labelled Esprit!), a 'crossover' 4x4 and a front-engined luxury saloon.