Just 18 months after Jaguar announced it was putting the C-X75 hybrid supercar into limited production, the company has decided to pull the plug on the project, because today’s tough market conditions make the project financial unviable.

Jaguar’s global brand director, Adrian Hallmark, made this announcement to a select group of journalists last night (10 December 2012), saying that the decision ‘broke his heart’.

Jaguar had enlisted the help of Williams F1 and together they had assembled a crack development team to make this exciting car a production reality but today’s austere market conditions meant Jaguar would never sell enough examples of the £1M Jaguar supercar to make the project viable.