As well as the Up’s very competitive price, another very significant factor in what makes it so desirable is its tough and chunky looks. The basic Up, with its clean lines and short overhangs, is a very fine looking car and fits with the very sharp, subtle and elegant designs of the rest of the VW range. Although, less understated are the VW badges on the Up that look 25 per cent too large, but that does give the impression the car is even smaller than it is.
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As for the specific GTI elements – the big, diamond-cut wheels pushed right out to each corner, the red grille highlights, side stripes and its spoiler flicking off the trailing edge of the roof – they make it look like a proper performance car, no matter what its size.