Audi has launched its first digital showroom in the heart of London, close to Picadilly Circus, and it’s just the beginning - as the company plans to open a further 20 virtual showrooms throughout the world, over the next three years.
The idea behind the new virtual showroom is to demonstrate the entire breadth of the Audi range, displaying any model variant in any colour and trim combination in full 1:1 scale on huge screens in the store.
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It also gives Audi an outlet in places that are simply too restrictive to have a car dealership, in previously un-tapped cities around the world.
