Aston Martin launches AMR Driver’s Club programme

The programme allows customers to experience the brand’s latest models at tracks around Europe

Aston Martin has announced plans to run an exclusive track experience programme for its customers, allowing drivers to find the limits of their own cars, the brand’s latest and greatest models and spend time behind the wheel of a track-prepped GT4 car.

Nine circuits have been announced for the 2019 calendar, including iconic tracks such as Spa-Francorchamps, Imola and Silverstone. Expert one-on-one tuition for every level of driver will be provided, allowing customers to explore both their own capabilities and those of the cars too. Finding the limit in some of the brand’s most extreme track cars will also be available for those who have racing aspirations.

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2019 AMR Driver’s Club calendar

19 – 20 MarchAlgarve International Circuit, Portugal
15 AprilSpa-Francorchamps, Belgium
13 – 14 JuneZandvoort Circuit, Netherlands
10 – 11 JulyBrands Hatch, UK
30 – 31 JulyImola, Italy
4 – 5 SeptemberSilverstone, UK
16 – 17 SeptemberBarcelona, Spain
9 – 10 OctoberHockenheim, Germany
22 – 23 OctoberDijon, France

Sebastien Delmaire, director of Aston Martin Partnerships, said: ‘Our customers have been enquiring about this type of programme for a while now so we are delighted to be able to offer such a strong and structured package of experiences. From the customer who would like to know what his or her Aston Martin is capable of, from the manufacturer who designed and built their car, to those wishing to hone their track skills with future ambitions of racing, we have it covered.’

At each of the nine tracks for 2019, the programme will come in three layers, offering different experiences at each level. A simple introduction to the marque’s products will come first, with one-on-one tuition on offer from an Aston Martin instructor. The next level allows customers to fully explore the capabilities of their own cars either alone, or with a dedicated instructor for guidance.

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Further along, ‘AMR Academy’ allows drivers to get behind the wheel of the brand’s very latest models with professional Aston Martin instructors, working through three sub-levels before moving to the track-prepared GT4 car. Each level will last for a day and a half, helping drivers to familiarise themselves with the demands of track driving before moving to something more taxing.

The final layer, AMR GT Academy, gives customers one and a half days of one on one tuition in a race-prepared GT4 Aston Martin, an opportunity to get a step closer to gaining a racing license for those who have racing aspirations.

The programme will kick off at the Algarve International Circuit on the 19th of March 2019, with packages ranging from £750 to £7,600. A car, hospitality and accommodation can be included depending on the course selected.

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