Chinese maker Geely launches in UK

Chinese car manufacturer Geely has confirmed plans to launch in the UK, with a range of models that will start below £10K

Chinese manufacturer Geely, the company that owns Volvo, has confirmed plans to brings its own models to the UK market.

The first car to come here will be the Geely Emgrand EC7 - which scored a decent four-stars in the recent round of EuroNCAP crash tests. It will be available as both hatchback and saloon, powered by 1.5-litre and 1.8-litre petrol engines, and with a range set to start at under £10,000. Other models will follow, the official plan being to release 'at least' one new model here every year for the next four to five years.

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

And Geely's emphasis on value might well win it a spot in the market. Hyundai and Kia, the Korean manufacturers who previously occupied the bargain basement, have been moving upmarket for years - and other low-cost companies like Proton and Perodua have struggled to expand their minimal market presence. Geely's model is in contrast to that adopted by Chinese-owned MG, which has been trying (and struggling) to sell the MG 6 at price levels similar to mainstream rivals.

All of which leaves a bigger question, of course - how long will we have to wait for Geely to produce a car with genuine driver appeal. With the development speed of Chinese industry, it might not be as long as most people think.

Most Popular

Visit/best-cars/203098/the-worlds-10-best-gt-cars-6-4
Best cars

The world's 10 best GT cars - 6-4

These cars have the ability to make long-distance journeys relaxing while still being able to thrill on a twisting road
16 Sep 2020
Visit/porsche/911/203110/porsche-911-rsr-v-gt3-r-v-gt3-cup-track-only-911s-driven
Porsche 911

Porsche 911 RSR v GT3 R v GT3 Cup - track-only 911s driven

They’re aimed at different levels of motorsport, but what exactly separates Porsche’s 911 RSR, GT3 R and GT3 Cup models, and what are they like to dri…
20 Sep 2020
Visit/best-cars/203099/the-worlds-10-best-gt-cars-3-1
Best cars

The world's 10 best GT cars - 3-1

These cars have the ability to make long-distance journeys relaxing while still being able to thrill on a twisting road
16 Sep 2020
Visit/toyota/20522/986bhp-toyota-gr-super-sports-hybrid-hypercar-teased-in-new-video
Toyota

Toyota GR Super Sports revealed at 2020 Le Mans 24hr

Toyota is gearing up for the 2022 WEC Hypercar class, showing off it’s contender for the 2020/21 season
21 Sep 2020