Toyota GR – new Gazoo Racing sub-brand launched in Japan

Toyota is building on the upcoming Yaris GRMN with GR and GR Sport models in Japan. They could come to the UK

Toyota has announced the launch of the GR sub-brand, the Japanese marque’s new three-tiered performance line up that is spreading across most of its Japanese model range. The sub-brand has yet to be confirmed for other markets, but the UK is said to be under consideration thanks to the global interest in the forthcoming Yaris GRMN hot hatch.

Part of Toyota CEO, Akio Toyoda’s plan to banish ‘boring cars’ from the model range, the GR sub-brand will be split into three different categories offering different levels of performance paraphernalia.

Subscribe to evo magazine

If you're passionate about the world's greatest performance cars, experience the thrill of driving with evo magazine. Try your first 5 issues for £5.

At the top will sit GRMN models, the branding that has already been seen on the Yaris denotes a full re-engineering program covering the majority of core components from a heavily modified engine, through the chassis, styling and interior. The same performance upgrades will also be applied to the Japanese domestic market Yaris (called Vitz).

> Click here for our review of the Toyota Yaris GRMN

Advertisement
Advertisement - Article continues below

Next step down is the GR range, combining upgraded suspension and brakes alongside new exterior and interior styling. Powertrains are left unchanged at this level and it will initially be limited to the GT86 and Vitz (Yaris).

Finally, the GR Sport moniker will be applied to a wider cross section of the Toyota range in Japan, adorning everything from a plug-in Prius to the comically named Noah people carrier with an aggressive body kit, updated interior and subtle tweaks to the suspension.

Other than that, GR will also offer individual parts to owners, giving them the option of mixing and matching GR add-ons with the numerous other factory options available in the Japanese market. 

Japan’s love of extensive and complex model lines is clear in GR’s roll out, leading us to believe that if we see GR in the UK in future, it is likely to take the form of something simpler, possibly more akin to BMW’s M Sport range.

Regardless of the possible roll out for the UK and Europe, the new GRMN Yaris and its corresponding GR sub-brand is more evidence that Toyota is serious about ditching its humdrum image.

Advertisement

Recommended

Visit/hyundai/201854/updated-2020-hyundai-i30-n-spied-before-reveal-early-next-year
Hyundai i30 N

Updated 2020 Hyundai i30 N spied before reveal early next year

16 Oct 2019
Visit/renault/clio/201841/all-electric-renault-zoe-rs-to-replace-clio-rs
Renault Clio

All-electric Renault Zoe RS to replace Clio RS?

11 Oct 2019
Visit/hyundai/201819/hyundai-i30-fastback-n-versus-the-nurburgring
Hyundai i30 N

Hyundai i30 Fastback N versus the Nurburgring

7 Oct 2019
Visit/abarth/201813/limited-run-abarth-695-70th-anniversary-unveiled
Abarth 595

Limited-run Abarth 695 70th Anniversary unveiled 

4 Oct 2019
Advertisement

Most Popular

Visit/volkswagen/201859/volkswagen-t-roc-r-review-ever-wish-the-golf-r-was-a-little-bit-taller
Volkswagen T-Roc

Volkswagen T-Roc R review - ever wish the Golf R was a little bit taller?

If you like the Golf R and don’t mind SUVs, you’ll probably like the Volkswagen T-Roc R too
17 Oct 2019
Visit/porsche/911/201865/porsche-919-hybrid-review-driving-one-of-stuttgarts-most-successful-racers
Porsche 911

Porsche 919 Hybrid review - driving one of Stuttgart's most successful racers

Porsche’s 919 Hybrid is one of the most successful endurance racers of modern times. But what’s it like to drive – properly? We get the once-in-a-life…
18 Oct 2019
Visit/aston-martin/vanquish/201856/2019-aston-martin-vanquish-zagato-shooting-brake-review
Aston Martin Vanquish

2019 Aston Martin Vanquish Zagato Shooting Brake review 

Extrovert, extravagant and extraordinary to drive, this might just be the world’s ultimate estate car 
16 Oct 2019
Visit/features/22907/hyundai-i30-fastback-n-versus-the-col-de-turini
Hyundai i30 N hatchback

Hyundai i30 Fastback N versus the Col de Turini

We take the Hyundai i30 Fastback N up the Col de Turini, a 31km stage of the Monte Carlo World Rally Championship
19 Jul 2019