The Alfa Romeo Guilia Quadrifoglio will cost from £59,000 in the UK and will go on sale this October.
The 503bhp Giulia matches the Mercedes AMG C63 S for power, but significantly undercuts its £66,000 asking price.
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The Giulia Quadrifoglio is a crucial car for Alfa Romeo. After the relative failings of the 4C dynamically, its 500bhp+ saloon really needed to perform. Early impressions indicate that it does.
The car is capable of a 7min39sec lap of the Nordschleife and uses a all-new all-aluminium 2.9-litre twin-turbo V6 put together by engineers borrowed from Ferrari.
It's a serious BMW M3 and Mercedes C63 competitor for those considering a premium super saloon. Expect it to be in high demand come October.