Skip advert
Advertisement

Boom year for BMW M sales

Increasing sales in China help to boost BMW M Division's sales in 2010

Boom year for BMW M sales

Sales of M-branded BMWs saw a 14.2 per cent increase to 16,967 units in 2010, with Far Eastern markets showing the biggest rises. The increase is all the more surprising considering that both the M5 saloon and M6 coupe went out of production in 2010, the former having sold more than 20,500 units in its five-year lifespan.

Advertisement - Article continues below

The smaller M3 remained the biggest seller in the range, with a total worldwide figure of 5729 units in 2010. The UK continues to be the third most popular market for M Division after Germany and America, the latter contributing 6,821 sold cars. China showed the biggest increase in demand last year with a leap in sales of 355 per cent to 1088 units. The launch of the 1-series M Coupe this year should see sales remaining buoyant.

Figures were also released by BMW for the M-Sport packages available on more run-of-the-mill models. They showed that Britain is the biggest market for these kits, which include chassis, interior and exterior enhancements, with more than 138,000 kits sold globally. Korea showed the biggest increase in the sales of M-Sport kits, with sales growing 411 per cent.

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

Ford Focus ST (Mk3) – the car world's greatest misses
Ford Focus ST Mk3
Features

Ford Focus ST (Mk3) – the car world's greatest misses

We’d hoped the 2015 Focus ST would share a good dose of its little brother’s magic. Sadly, it didn’t
28 Apr 2025
The Ferrari 296 Speciale has arrived, and it could be the most thrilling Ferrari ever
Ferrari 296 Speciale – front
News

The Ferrari 296 Speciale has arrived, and it could be the most thrilling Ferrari ever

The 296 Speciale is the latest in Ferrari's line of mid-engined road racers, packing 868bhp and LaFerrari-beating pace on track
29 Apr 2025
Manthey Racing Porsche 911 GT3 RS 2025 review – the ultimate Nürburgring toy
Porsche 911 GT3 RS Manthey front
Reviews

Manthey Racing Porsche 911 GT3 RS 2025 review – the ultimate Nürburgring toy

Did the 992 GT3 RS need to be made more extreme? Posssibly not. We're glad Manthey Racing has done it, though.
28 Apr 2025