Here's what it's like inside the UK's first Bugatti Chiron showroom

Flagship Bugatti Mayfair overhauled for Chiron

The Bugatti Chiron buying experience needs to be extremely special. At roughly £1.9 million each, Chiron owners are going to expect a certain level of service that you might not see anywhere else.

There are an estimated 65 Veyron owners in the UK, making it a key market for the Chiron. Until recently, H.R. Owen's Bugatti showroom was geared up for the 'old' car, but now has been given an overhaul for the new, even faster, Chiron.

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Gaining access isn't going to be easy, as dropping in on the Chiron showroom will likely require the right credentials. Still, these pictures give you an idea of what it's like inside.

>What's it like to ride in the Bugatti Chiron?

The Chiron itself is configured while sitting at a number of blue carbon fibre and leather armchairs - both materials that can be specified in the Chiron.

Customisation options for the car are obviously extensive, although Bugatti's showroom setup is clearly designed to inspire nods to the company's heritage, with Bugatti blue being put to extensive use. Art installations, as well as items from the 'Bugatti home' collection also are dotted around the showroom.

Currently the UK has 15 Chirons on order, expect this to increase as the new flagship Mayfair showroom opens.


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