Here's what it's like inside the UK's first Bugatti Chiron showroom

Flagship Bugatti Mayfair overhauled for Chiron

The Bugatti Chiron buying experience needs to be extremely special. At roughly £1.9 million each, Chiron owners are going to expect a certain level of service that you might not see anywhere else.

There are an estimated 65 Veyron owners in the UK, making it a key market for the Chiron. Until recently, H.R. Owen's Bugatti showroom was geared up for the 'old' car, but now has been given an overhaul for the new, even faster, Chiron.

Gaining access isn't going to be easy, as dropping in on the Chiron showroom will likely require the right credentials. Still, these pictures give you an idea of what it's like inside.

>What's it like to ride in the Bugatti Chiron?

The Chiron itself is configured while sitting at a number of blue carbon fibre and leather armchairs - both materials that can be specified in the Chiron.

Customisation options for the car are obviously extensive, although Bugatti's showroom setup is clearly designed to inspire nods to the company's heritage, with Bugatti blue being put to extensive use. Art installations, as well as items from the 'Bugatti home' collection also are dotted around the showroom.

Currently the UK has 15 Chirons on order, expect this to increase as the new flagship Mayfair showroom opens.

Recommended

New McLaren Artura revealed – all-new hybrid supercar to rival Ferrari F8 Tributo
McLaren Artura front
McLaren

New McLaren Artura revealed – all-new hybrid supercar to rival Ferrari F8 Tributo

McLaren’s next generation has arrived with a fresh powertrain, chassis and tech
17 Feb 2021
Bloodhound LSR project stalls again – up for sale for the second time
Bloodhound LSR
Supercars

Bloodhound LSR project stalls again – up for sale for the second time

The Bloodhound project has seen its fair share of financial turmoil, and it hasn’t come to an end
26 Jan 2021
Naturally aspirated engines – best of the breed from 4-pots to V12s
Naturally aspirated engines - group
Supercars

Naturally aspirated engines – best of the breed from 4-pots to V12s

The naturally aspirated engine is capable of stirring emotions a turbocharged motor can only dream of. We celebrate the best of the breed.
22 Jan 2021
Mercedes AMG GT review
Mercedes-AMG GT Roadster - 2021 tracking
Mercedes AMG GT coupe

Mercedes AMG GT review

The engine dominates what is a captivating and distinctive performance car awash with character.
19 Jan 2021

Most Popular

2021 Mercedes C-class revealed – all-new 3-series rival to channel S-class luxury
2021 Mercedes C-class revealed - front tracking
Mercedes C-Class

2021 Mercedes C-class revealed – all-new 3-series rival to channel S-class luxury

New C-class to launch as four-cylinder only; AMGs expected to be the same
23 Feb 2021
Will synthetic fuel save the performance car? The manufacturers weigh in
R8 Filler cap
Porsche

Will synthetic fuel save the performance car? The manufacturers weigh in

Porsche claims a car running on eFuel will have the same CO2 footprint as an EV, and BMW, Audi, Aston Martin and McLaren all agree
24 Feb 2021
Lexus IS500 F Sport revealed – naturally aspirated V8 sports saloon is back
Lexus IS500 F Sport -
Lexus

Lexus IS500 F Sport revealed – naturally aspirated V8 sports saloon is back

It’s a recipe that AMG, BMW and Audi say no longer appeals, but Lexus has gone its own way, with an almighty catch
22 Feb 2021