Ferrari President Luca Montezemolo probably wished the ground would swallow him up last Sunday at Valencia. He was parading next season's Formula One drivers, Fernando Alonso and Felipe Massa, to the fans in a Ferrari California. Then things went a bit pear-shaped...
For some reason, at turn one, rather than continue round the circuit, he turns into the gravel trap by mistake and gets stuck! The F1 drivers have a go at pushing him out but there's no chance. Plonker comes to mind, or was it the best bit of viral marketing ever?
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You decide. See Luca's driving efforts on the community video section.