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Video: Lamborghini Urus live reveal

Watch as Lamborghini CEO Stephan Winkelmann unveils the new Urus to the world at the Beijing motor show

Video: Lamborghini Urus live reveal

Lamborghini has unveiled their first 'super' SUV. The Urus puts out an impressive 600bhp from its V8 twin-turbo V8. The company is serious about entering the premium SUV market, and it has pulled the covers off the Urus SUV concept. Lamborghini believes introducing a performance SUV (priced at around £140,000) into its range is a good idea, because it could go on to be its biggest selling model. It could be by up to a factor of 2:1, selling 3000-3500 examples a year when 2011’s Aventador and Gallardo combined sales totalled 1602. It’s easy to see how important this third model could be to Lamborghini.

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