Video: Lamborghini Urus live reveal
Watch as Lamborghini CEO Stephan Winkelmann unveils the new Urus to the world at the Beijing motor show
Lamborghini has unveiled their first 'super' SUV. The Urus puts out an impressive 600bhp from its V8 twin-turbo V8. The company is serious about entering the premium SUV market, and it has pulled the covers off the Urus SUV concept. Lamborghini believes introducing a performance SUV (priced at around £140,000) into its range is a good idea, because it could go on to be its biggest selling model. It could be by up to a factor of 2:1, selling 3000-3500 examples a year when 2011’s Aventador and Gallardo combined sales totalled 1602. It’s easy to see how important this third model could be to Lamborghini.