New Triumph Company: Environmental Triumph

Concept car aims to be green and sexy

Although this concept has been produced by an outfit called the New Triumph Company, don’t hold your breath for the rebirth of a famous old British name – BMW retains the rights to the Triumph badge and isn’t about to hand it over.

However, the New Triumph Company hopes to produce a full- scale model of this hybrid sports car – styled by design student Pellumb Gurra – in time for next year’s Frankfurt motor show in September. The company was set up in 2004 to create fuel-efficient, low-carbon-footprint sports cars that regular folk (as opposed to card-carrying greens) might actually want to buy. It aims to get funding by entering international competitions that reward entreprenurial environmentalism in the automotive field with large cash prizes.

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

As well as pushing forward with its composite-bodied hybrid sports car, the New Triumph Company is planning to establish a hybrid rally championship called the RallyE Series, to promote the idea of alternative drivetrains.

Most Popular


New BMW M3 Touring confirmed - yes, we said M3 Touring

Sixth generation M3 to offer Touring body for the first time to rival RS4 and C63 estate
12 Aug 2020
Audi S3

2020 Audi S3 Sportback and S3 saloon revealed – the four-wheel drive Golf GTI

Audi’s next S3 Sportback follows a well-trodden path, filling a gap it once defined
11 Aug 2020

Aston Martin DBX review - the first performance SUV to deliver on its promise

Aston Martin's first SUV is more than a good SUV, the DBX is the best car the British firm makes
10 Aug 2020
Maserati Ghibli

Maserati Ghibli Trofeo revealed – sober-dressed BMW M5 rival finally arrives

Some seven years after the launch of its executive saloon, Maserati has given it a V8 – with 572bhp
10 Aug 2020