True cost of the Veyron revealed

A recent study has shown that the Bugatti Veyron and Smart ForTwo are among the biggest loss makers for European car manufacturers

Data analysts Sanford C. Bernstein have highlighted the Bugatti Veyron and Smart Fortwo as two of Europe’s biggest loss makers in the last 20 years.

Subscribe to evo magazine

evo is 21 and to celebrate, we're returning to 1998 prices! Subscribe now to SAVE 39% on the shop price and get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £25!

Headline figures include the Bugatti’s staggering £3.9m loss on each Veyron sold, as well as a total loss of £2.9billion for Mercedes on the entire Smart Fortwo project.

Advertisement
Advertisement - Article continues below

The bulk of the list is made up from the recent industry follies, such as the Fiat Stilo, Jaguar X-type, 2006 Renault Laguna, as well as the Vel Satis – all costing the manufacturers huge sums of money, due to not selling anywhere near the volume required.

There are also some groundbreaking cars from Mercedes and Audi, like the original A-Class – with its clever ‘sandwich’ platform – and the all-aluminium A2.

It could be argued that the figures don’t take into account the valuable development work that has inevitably filtered down to future models – with the whole of the Volkswagen Group benefitting from technology pioneered by the Veyron for example. The numbers involved do however make interesting reading.

Advertisement - Article continues below

Here’s the full breakdown of the estimated figures:

Total lossSmart Fortwo: £2.83bFiat Stilo: £1.77bVW Phaeton: £1.68bPeugeot 1007: £1.75bMk1 Mercedes A-Class: £1.44bBugatti Veyron: £1.43bJaguar X-Type: £1.43bRenault Laguna (2006-2012) £1.30bAudi A2: £1.21bRenault Vel Satis: £1.01bEstimated losses per carBugatti Veyron: £3.9mVW Phaeton: £23,744Renault Vel Satis: £15,805Peugeot 1007: £12,992Audi A2: £6360Jaguar X-Type: £4189Smart Fortwo: £3775Renault Laguna: £2998Fiat Stilo: £2306Mercedes A-Class: £1216

Advertisement
Advertisement

Most Popular

Visit/toyota/gt-86/202104/toyota-gt86-vs-mazda-mx-5-vs-abarth-124-spider-lightweight-sports-car-shootout
Toyota GT 86

Toyota GT86 vs Mazda MX-5 vs Abarth 124 Spider – lightweight sports car shootout

Three affordable sports cars from Japan and, er, Japan battle it out on the Yorkshire Dales
14 Jan 2020
Visit/sports-cars/202115/porsche-ditches-four-cylinder-for-flat-six-in-cayman-and-boxster-gts
sports cars

Porsche ditches four-cylinder for flat-six in Cayman and Boxster GTS

New models eschew turbos with detuned 4-litre from the Spyder and GT4
15 Jan 2020
Visit/news/202119/2020-geneva-motor-show-preview-what-to-expect-from-europes-most-important-auto-show
News

2020 Geneva motor show preview

Electrification will likely dominate proceedings, but Geneva will have plenty of performance metal to get excited about too
17 Jan 2020
Visit/hyundai/201819/hyundai-i30-fastback-n-versus-the-nurburgring
Hyundai i30 N

Hyundai i30 Fastback N versus the Nurburgring

We brought the Hyundai i30 Fastback back to its spiritual home in Germany's Eifel mountains, where there is a racing track you might well have heard o…
7 Oct 2019