True cost of the Veyron revealed

A recent study has shown that the Bugatti Veyron and Smart ForTwo are among the biggest loss makers for European car manufacturers

Data analysts Sanford C. Bernstein have highlighted the Bugatti Veyron and Smart Fortwo as two of Europe’s biggest loss makers in the last 20 years.

Subscribe to evo magazine

evo is 21 and to celebrate, we're returning to 1998 prices! Subscribe now to SAVE 39% on the shop price and get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £25!

Headline figures include the Bugatti’s staggering £3.9m loss on each Veyron sold, as well as a total loss of £2.9billion for Mercedes on the entire Smart Fortwo project.

Advertisement - Article continues below

The bulk of the list is made up from the recent industry follies, such as the Fiat Stilo, Jaguar X-type, 2006 Renault Laguna, as well as the Vel Satis – all costing the manufacturers huge sums of money, due to not selling anywhere near the volume required.

There are also some groundbreaking cars from Mercedes and Audi, like the original A-Class – with its clever ‘sandwich’ platform – and the all-aluminium A2.

It could be argued that the figures don’t take into account the valuable development work that has inevitably filtered down to future models – with the whole of the Volkswagen Group benefitting from technology pioneered by the Veyron for example. The numbers involved do however make interesting reading.

Advertisement - Article continues below

Here’s the full breakdown of the estimated figures:

Total lossSmart Fortwo: £2.83bFiat Stilo: £1.77bVW Phaeton: £1.68bPeugeot 1007: £1.75bMk1 Mercedes A-Class: £1.44bBugatti Veyron: £1.43bJaguar X-Type: £1.43bRenault Laguna (2006-2012) £1.30bAudi A2: £1.21bRenault Vel Satis: £1.01bEstimated losses per carBugatti Veyron: £3.9mVW Phaeton: £23,744Renault Vel Satis: £15,805Peugeot 1007: £12,992Audi A2: £6360Jaguar X-Type: £4189Smart Fortwo: £3775Renault Laguna: £2998Fiat Stilo: £2306Mercedes A-Class: £1216


Most Popular


Best sports cars 2020

If you value driving thrills but can't stretch to the price of a true supercar, a sports car could be the ideal middle ground
29 Nov 2019

RM Sotheby's Abu Dhabi auction highlights

Yet another RM Sotheby’s auction is on the horizon, and we’ve picked out the top lots 
29 Nov 2019

New Audi RS6 2020 review

The Audi RS6 has long appealed on its deeply desirable complement of attributes. Does this all-new model mess with the formula, or just build on it's …
27 Nov 2019
Hyundai i30 N hatchback

Hyundai i30 N versus Hyundai i30 TCR

Can Dickie Meaden beat Steve Sutcliffe in a straight(ish) race? We sent them to the Circuit Nuvolari with a pair of Hyundai i30 Ns to find out.
20 Sep 2019