Toyota GT 86 advert banned in the UK

The uncut GT 86 advert has been banned in the UK, after the ASA ruled that the ad condoned dangerous driving

Toyota GT 86 advert banned in the UK

Toyota's new advertising campaign for the GT 86 has suffered a slightly unusual setback, as a version of 'The real deal' advert (below) has been banned in the UK, following two complaints.

The advert shows a CGI character driving an animated version of Toyota's new sportscar in a futuristic cityscape. After facing various obstacles the driver reaches the outskirts of the city, and smashes through into the real world.

After receiving two complaints, the Advertising Standards Authority has banned the full 1m30s uncut version of the advert in the UK, stating that 'a number of scenes depicted the character driving at speed and in a reckless manner, as shown by the reactions of bystanders as he drove past them, and the car chase scenes as the driver dodged, swerved and overtook various other drivers and obstacles'.

Recommended

2022 Toyota GR 86 revealed – rear-wheel drive coupe reimagined
2022 Toyota GR86 - front quarter
Toyota GT 86

2022 Toyota GR 86 revealed – rear-wheel drive coupe reimagined

The Toyota GR 86 is back for a new generation, with a bigger 2.4-litre engine and revamped chassis
5 Apr 2021

Most Popular

This Brabus Mercedes-AMG E63 S is quicker than a GT Black Series
Brabus Mercedes-AMG E63 S
Mercedes E63 AMG

This Brabus Mercedes-AMG E63 S is quicker than a GT Black Series

Mercedes-AMG’s latest E63 S is one of the fastest saloons on our roads, but Brabus has turned up the wick a little more
6 May 2021
BMW X5 M Competition 2021 review – how does the M division’s biggest SUV stack up?
Crop X5 M Competition
BMW X5 M

BMW X5 M Competition 2021 review – how does the M division’s biggest SUV stack up?

In many ways critically flawed, but there is something oddly captivating about its unerring focus
7 May 2021
Mandatory speed limiters to be fitted to all new UK cars after 2022
80mph motorway speed limit
News

Mandatory speed limiters to be fitted to all new UK cars after 2022

The use of mandatory speed limiters and data loggers on all new cars has been approved by the European Parliament, and manufacturers are already makin…
28 Apr 2021