Toyota GT 86 advert banned in the UK

The uncut GT 86 advert has been banned in the UK, after the ASA ruled that the ad condoned dangerous driving

Toyota's new advertising campaign for the GT 86 has suffered a slightly unusual setback, as a version of 'The real deal' advert (below) has been banned in the UK, following two complaints.

The advert shows a CGI character driving an animated version of Toyota's new sportscar in a futuristic cityscape. After facing various obstacles the driver reaches the outskirts of the city, and smashes through into the real world.

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

After receiving two complaints, the Advertising Standards Authority has banned the full 1m30s uncut version of the advert in the UK, stating that 'a number of scenes depicted the character driving at speed and in a reckless manner, as shown by the reactions of bystanders as he drove past them, and the car chase scenes as the driver dodged, swerved and overtook various other drivers and obstacles'.



Toyota GT 86 coupe

Toyota GT86 review

7 Apr 2020
Toyota GT 86

Toyota GT86 v Mazda MX-5 v Abarth 124 Spider – lightweight sports car shootout

14 Jan 2020
Toyota GT 86

Next-generation Toyota GT86 and Subaru BRZ confirmed

27 Sep 2019

Most Popular

Bentley Bentayga

2020 Bentley Bentayga revealed

Bentley’s Bentayga SUV has been given a big refresh, with a new look, interior and tech
30 Jun 2020
Honda Civic Type-R

FK8 Honda Civic Type R fettled by Mugen

Japanese Honda tuner Mugen has released a handful of parts for the latest Civic Type R 
29 Jun 2020

Tecnomar launches 4000hp V12 Lamborghini yacht

The V12-powered yacht is Tecnomar’s most capable offering yet, and takes inspiration from Lamborghini’s most recent models
30 Jun 2020
BMW i8

BMW i8 reaches the end of production – here are the final 18 cars

As the final i8 rolls off the production line in Germany, BMW celebrates with 18 unique examples
29 Jun 2020