Audi has developed something of a reputation for interior design and quality, and that isn’t something it’s likely to drop with its all-wheel drive flagship. Indeed, the Q7’s interior is quite magnificent.
It starts, as it does with the TT and the new Audi A4, with the optional Virtual Cockpit – a £600 option that’s well worth having to enhance the Q7’s high-tech appeal. This puts a 12.3-inch adaptive display in front of the driver, relaying all the usual information plus detailed navigation mapping, night vision assistant images, and other functions in crystal clarity.
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Interior materials feel immaculately-assembled, every switch and knob operates with oily-slick precision and it’s easy to find the ideal driving position. A master of options, Audi also offers different steering wheel designs – one with a flat bottom, like the firm’s sportier models – Nappa leather trim, four-zone climate control in the rear and more.
In terms of technology, the Q7 is also available with LED headlights. Buyers can specify All-weather LED headlights for £1550 on SE models (they’re standard on S Line), which includes high-beam assist and dynamic indicators that sweep from the inside to the outside of each lamp. For £2450 on SE or £950 on S Line, Matrix LED lights are also available, which adjust the beams around oncoming traffic and according to the road, based on GPS data.