Audi and Ducati Pikes Peak video

Audi and Ducati's partnership debuts via a big budget video at Pikes Peak

Audi and Ducati’s partnership has been promoted via a video at the Pikes Peak hillclimb. The German giant took overall control of the Italian motorcycle manufacturer in July, in a deal reported to cost 860 million euros. It made Ducati the 11th major manufacturer in the VW group. The first bit of promotional activity linking the two brands is this video from Pikes Peak. It looks to be a big budget affair too, with plenty of helicopter camerawork and overly flashy graphics detailing the 14,110 foot ascent of an Audi RS5 and Ducati Multistrada 1200S. It’s not exactly a race, more a twinning of glorious footage and dramatic music. A bit of a missed opportunity, or a great piece of video? Watch it and then let us know your views below…



Audi RS5 hatchback

Audi RS5 Sportback review

15 Jul 2019

Most Popular

Volkswagen Golf GTI hatchback

New Volkswagen Golf GTI leaked ahead of reveal

Following a slew of spy shots last year, a camo-free Mk8 Golf GTI surfaces online
20 Jan 2020

Lotus's badge-engineered specials: from Cortina to Carlton and VX220

Some collaborations more secretive than others, a handful of models have received backing from Lotus over the years. We've gathered the very best
19 Jan 2020
Ford Focus RS

Ford Focus RS500 v Audi RS3 – new v used

One’s an eight-year-old Ford, the other a brand new Audi. But which of these five‑cylinder superhatches deserves your £45k?
18 Jan 2020
Hyundai i30 N hatchback

Hyundai i30 N versus Hyundai i30 TCR

Can Dickie Meaden beat Steve Sutcliffe in a straight(ish) race? We sent them to the Circuit Nuvolari with a pair of Hyundai i30 Ns to find out.
20 Sep 2019