Audi and Ducati Pikes Peak video

Audi and Ducati's partnership debuts via a big budget video at Pikes Peak

Audi and Ducati’s partnership has been promoted via a video at the Pikes Peak hillclimb. The German giant took overall control of the Italian motorcycle manufacturer in July, in a deal reported to cost 860 million euros. It made Ducati the 11th major manufacturer in the VW group. The first bit of promotional activity linking the two brands is this video from Pikes Peak. It looks to be a big budget affair too, with plenty of helicopter camerawork and overly flashy graphics detailing the 14,110 foot ascent of an Audi RS5 and Ducati Multistrada 1200S. It’s not exactly a race, more a twinning of glorious footage and dramatic music. A bit of a missed opportunity, or a great piece of video? Watch it and then let us know your views below…

Recommended

Audi RS5 Sportback review
Audi RS5 Sportback

Audi RS5 Sportback review

The first Audi RS5 Sportback might lack the edge of Alfa’s Giulia Quadrifoglio, but its less frantic approach has strong appeal
3 Jun 2020

Most Popular

Mandatory speed limiters to be fitted to all new UK cars after 2022
80mph motorway speed limit
News

Mandatory speed limiters to be fitted to all new UK cars after 2022

The use of mandatory speed limiters and data loggers on all new cars has been approved by the European Parliament, and manufacturers are already makin…
28 Apr 2021
The story of the Ferrari Pinin – Pininfarina's 50th Birthday present to itself
Ferrari Pinin front
Ferrari

The story of the Ferrari Pinin – Pininfarina's 50th Birthday present to itself

Back in 1980, Pininfarina’s 50th birthday present to itself was this remarkable concept for a four-door Ferrari, powered by a flat-12 engine. This is …
2 May 2021
819bhp Ferrari 812 Competizione revealed in full – hardcore V12 GT returns
Ferrari 812 Competizione front
Ferrari 812 Superfast

819bhp Ferrari 812 Competizione revealed in full – hardcore V12 GT returns

Ferrari has confirmed its new 812 Superfast special edition is to be called Competizione, and will be joined by the Targa-roofed Competizione A
5 May 2021