BMW M3 pick-up picture gallery

Huge BMW M3 pick-up picture gallery, and the story behind the best car-based April Fools

The sight of a pick-up bodied BMW M3 haring around the Nurburgring has had tongues wagging recently. With it wearing the company’s trademark camouflage paint, car folk were wondering exactly what BMW was up to. It turns out - to the disappointment of ‘Ute’ fans - that BMW isn’t creating a flat-bed version for the M3 model line-up. Instead, it’s an elaborate April Fool’s joke, something for which the company is famed. And now there’s a full picture gallery of the car, complete with, even more surreally, a lift-out targa roof. Almost every year, on April 1, BMW takes out an advert in a national broadsheet, in the same format as its regular ads, advertising a completely fabricated product or accessory which is bordering on the verge of credibility. Past highlights include the fly-repellent rubberised windscreen coating, which insects simply bounce off, and the ‘Toot and Calm Horn’, a car horn designed to reduce road rage by emitting a sound that  placates vexed motorists. Every year the ads manage to dupe hundreds of people who aren’t quite paying enough attention. BMW isn’t the only company at it either. Don’t like wearing glasses while driving? Then the Ford Kuga with optional prescription windscreen is for you. SEAT was claiming to offer its Leon hatchback in camouflage paint, which blends the car into its surroundings, before subtly hinting it would beat speed cameras. Even some media outlets were fooled, blindly reproducing the press release without questioning the content. Such is the proliferation of manufacturer April fools gags that sometimes genuine news or products get dismissed as the company in question having a laugh. When Ford announced the limited run RS500 model of its hot Focus, forums were ablaze with people denouncing it as a hoax. Surely Ford’s engineers couldn’t squeeze another 45bhp through the already tortured front tyres of the RS? They did, and the RS500 went on to be one of the very best hot hatchbacks of recent years. But why do manufacturers go to such elaborate lengths to put one over on their customers? Uwe Ellinghaus, BMW UK’s marketing director, explains it like this: ‘It is the aim of the ads to demonstrate that a serious, engineering-driven, German brand can laugh at itself. And maybe the ads also help to overcome the preconception in this country that Germans are humour free.’

Join evo's Twitter, Facebook and YouTube pages

Subscribe to evo magazine

Subscribe today to our exclusive new offer and SAVE 39% on the shop price, get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £20!

Most Popular


Renault 5 GT Turbo – review, history, prices and specs

Not as wild and bonkers as the mid-engined Turbo, the Renault 5 GT Turbo was still a rather fine hot hatch
1 Apr 2020

Supersaloon face-off: old vs new

From the first to the very latest, we take a dive into the history of the supersaloon
4 Apr 2020

£1.5m Bentley Bacalar revealed in six new designs

Bentley’s exclusive Mulliner brand is returning to low-volume manufacturing with the striking Bacalar convertible
3 Apr 2020
Hyundai i30 N hatchback

Hyundai i30 N versus Hyundai i30 TCR

Can Dickie Meaden beat Steve Sutcliffe in a straight(ish) race? We sent them to the Circuit Nuvolari with a pair of Hyundai i30 Ns to find out.
20 Sep 2019