Michelin - We Are Racers: 90 seconds in the mind of a racer

With 17 consecutive wins at Le Mans, Michelin knows a thing or two about the intense racing at La Sarthe

The FIA World Endurance Championship seems to become ever more appealing, thanks to the increasingly close pack of front-running cars and the exciting racing that ensues.

With action like that seen at the most recent round at Circuit of the Americas, or the previous event – the famous 24 Hours of Le Mans – it isn’t hard to see why. Le Mans in particular has allure like few other motorsport events in the world.

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The cars are technologically advanced, yet spectacular to watch. The drivers are celebrities, but not inaccessible. The racing? Le Mans may be 24 hours of endurance, but it’s also a flat-out sprint. Through the night, and out the other side, with most of the morning still to go.

The Michelin rubber used at Le Mans – and throughout the FIA WEC – allows drivers to push for entire stints with little loss in performance. For the spectator on the sidelines – watching cars pass lap after lap at the Porsche Curves or over the kerbs at Tertre Rouge – there’s no loss in excitement, either.

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