Skip advert
Advertisement

All-electric Jaguar XJ axed as new strategy is announced

Following the announcement of JLR’s electrification plans, Jaguar has axed its all-electric XJ saloon

Jaguar has confirmed its all-electric XJ has been scrapped only months before its intended release. The news comes alongside the announcement of a new wide-ranging EV strategy masterminded by new JLR CEO Thierry Bollare, which despite its all-electric powertrain, does not have a place within the new strategy. 

The new XJ was set to rival a string of new German rivals like the new Mercedes EQS and BMW i7, but has fallen at the final hurdle towards production, essentially putting to waste a huge amount of development and pre-production time and energy.

Advertisement - Article continues below

Jaguar has not precisely explained the reasons behind dropping a model which is seemingly aligned to it’s future strategy and so close to production, but it’s a move that we’ve seen before, with a similar last-minute cancellation of the CX-75 supercar.

> New Jaguar Land Rover electric car roadmap will see Jag become a pure EV brand

Though Jaguar has revealed the model would not form part of its new lineup, it has said that the XJ nameplate may be retained in future models, but will need to encapsulate an XJ’s unique attributes – ones clearly not met by the new model.

For now we’ll only be able to imagine what this dead on arrival luxury saloon might have been like, and given the sleek proportions of the prototype, is likely a real shame. 

Alongside Jaguar’s EV-plans, Land Rover is itself aiming to launch six new EVs in the next five years, the first coming in 2024. By 2030, ‘all Jaguar and Land Rover nameplates’ are set to be available in pure electric forms, bringing them closer to the zero carbon goal for 2039.

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

The Nissan GT-R has been updated yet again for 2025
Nissan GT-R 2025 – front
News

The Nissan GT-R has been updated yet again for 2025

The R35 Nissan GT-R refuses to die – this latest version gets engine enhancements and subtle cosmetic tweaks
15 Mar 2024
MST Mk1 2024 review – £174,000 Ford Escort recreation driven
MST Mk1 Ford Escort
Reviews

MST Mk1 2024 review – £174,000 Ford Escort recreation driven

The MST Mk1 is a brand new, 50-year-old, road-going rally car. It looks the business, but does it deliver? Strap yourself in…
15 Mar 2024
Used car deals of the week
Main used car deals
Advice

Used car deals of the week

In this week's used car deals, we've sourced everything from the TVR Tuscan to the CLS63 Shooting Brake
15 Mar 2024