Lamborghini Aventador SVJ Xago Edition revealed

Lamborghini shows off limited-run Aventador SVJ to celebrate the launch of its virtual Ad Personam studio

Lamborghini’s Ad Personam programme was launched in 2013, allowing customers to apply bespoke touches, tasteful or not, to a model of their choosing. To celebrate the launch of its new virtual studio, the Italian marque has revealed the limited-run Aventador SVJ Xago Edition.

In response to the travel restrictions caused by the current global pandemic, Lamborghini’s Ad Personam studio has now moved online, allowing buyers to customise their cars without having to travel to the marque’s Italian facility.

Giovanni Perosino, chief commercial officer of Lamborghini, said: ‘With the support of our dealers worldwide, who also have significant personalisation experience and, of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually.’

> Lamborghini Aventador SVJ review – V12 power and tech turns in a mighty performance

Available only to those that are specifying an Aventador SVJ through the new virtual studio, just ten Xago Edition examples will be produced. Unique to the Xago is the ‘hexagonita’ theme, consisting of exclusive hexagon patterns both inside and out – these are said to be inspired by the shapes of the clouds at the North Pole of Saturn and the strength of the shape in nature.

The model also features a unique contrasting livery and gloss black wheels, with the ‘hexagonita’ theme continued in the cabin. Textured hexagonal detailing can be found throughout, including on the seats, with the contrast colour matching the exterior paint – you’ll also find a numbered plaque denoting which of the ten examples you’re sitting in.

The powertrain has remained untouched, with the SVJ’s 6.5-litre naturally aspirated V12 sending 760bhp and 531lb ft of torque to all four wheels – standstill to 62mph happens in only 2.8sec, with top speed coming in excess of 217mph. Also unique to the SVJ is its ALA 2.0 aerodynamics system, increasing downforce by 40 per cent over that of the SV.

Though pricing hasn’t been revealed, the SVJ Xago Edition will set you back over £360,000, limited to just those ten units worldwide.

Recommended

Final Lamborghini Aventador coupe to be auctioned alongside virtual NFT replica
Final Lamborghini Aventador Ultimae
Lamborghini Aventador

Final Lamborghini Aventador coupe to be auctioned alongside virtual NFT replica

Lamborghini has built its very last Aventador Ultimae coupe, and it’s set to go under the hammer later this month
6 Apr 2022
An Aventador J at midnight – evo Archive
Lamborghini Aventador J
Lamborghini Aventador

An Aventador J at midnight – evo Archive

Henry Catchpole recalls the time we spent with the one-off Lamborghini Aventador J in an empty motor show hall
2 Nov 2021
Lamborghini Aventador Ultimae sold out – V12 supercar calls it a day, for now
Lamborghini Aventador LP780-4 Ultimae
Lamborghini Aventador

Lamborghini Aventador Ultimae sold out – V12 supercar calls it a day, for now

The final Aventador Ultimae and next year’s Countach are now spoken for, calling the end of fresh orders for Lambo’s V12 models
21 Oct 2021

Most Popular

Porsche 911 Sally Carrera Special Edition revealed
Porsche Sally Carrera – front quarter
News

Porsche 911 Sally Carrera Special Edition revealed

Porsche’s been collaborating with Pixar on this one-off special that’ll be sold at Car Week for charity
12 Aug 2022
Best Impreza Colin McRae Edition review – homage to McRae's championship 555 racer
Subaru Impreza Turbo 555 – header
Videos

Best Impreza Colin McRae Edition review – homage to McRae's championship 555 racer

We drive an original Group A Subaru Impreza 555 rally car, as well as the £370,000 contemporary homage Best Engineering has created in its image
12 Aug 2022
Rodin FZero plans revealed – 1160bhp V10-powered hypercar rival for Red Bull’s RB17
Rodin FZero render – front
News

Rodin FZero plans revealed – 1160bhp V10-powered hypercar rival for Red Bull’s RB17

There’s another hypercar contender on the horizon, the Rodin FZero
10 Aug 2022