DS Automobiles plans luxury saloon, GT-style Performance models

No sports car in DS's future, but performance, luxury and technology all major focus points for the new brand

DS Automobiles launched the refreshed DS 3 at the Louvre in Paris earlier this week, and along with it a new Performance brand under which future fast DS models will be sold.

But a full sports model is ‘out of the question’, according to the brand’s product and development chief, Eric Apode.

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

While DS sees historical models like the Citroen SM as important – a car that didn't carry DS badging of course, but undoubtedly an inspirational car for the newly-formed marque – a dedicated high-performance model is not on the company’s agenda.

Instead, standard DS road cars like the DS 3 will be granted performance versions. These, says Apode, will be more ‘in the spirit of a GT’, with safe handling and an easy-to-drive nature, but plenty of performance.

The DS 3 Performance is the first indication of this ethos, trading the garish graphics and carbonfibre of the old DS3 Racing for a more demure colour scheme, subtle details and quiet performance.

It uses the 208 GTi by Peugeot Sport’s 205bhp version of the group’s 1.6-litre THP petrol engine, and its Torsen diff, but will not be stiffly sprung or biased towards track use. Even though a hotter model is expected, it too will be about comfortable speed, rather than lap times.

A larger luxury car is certainly on the horizon, though. Thierry Metroz, design director at DS, confirmed the company is working on a bigger car. ‘The company needs a big saloon car to really compete’, he said – a nod towards the saloon-buying Chinese market, where DS Automobiles has opened a series of dealerships.

Happily though, the car will have its own, distinctive form – DS is keen to avoid the Russian doll approach of German firms like Audi, BMW and Mercedes-Benz.

So while future models will likely share a similar grille – inspired by that of the Divine DS concept car – Metroz says DS wants to ‘maintain the surprise’ of seeing a new DS model.

Comfort will also be a priority across the range. Existing DS models, particularly the DS 5, have been criticised for lacking the pliancy of classic Citroens. The brand, along with Citroen, is working on a high-tech suspension system that should return DS to the magic carpet feeling of its historical namesake.

Pushed to choose from the existing DS range, Metroz says the DS 5 is probably closest to the company’s design ideal, its two-box shape completely unique in its class and as distinctive now as it was on launch in 2011.

Recommended

Visit/porsche/panamera/203115/facelifted-porsche-panamera-gts-2020-review
Porsche Panamera

Facelifted Porsche Panamera GTS 2020 review

22 Sep 2020
Visit/jaguar/f-type/17096/jaguar-f-type-review-stunning-looks-and-still-able-to-thrill-on-the-road
Jaguar F-Type coupe

Jaguar F-type review

7 Jul 2020
Visit/bentley/continental-gt/202262/new-bentley-continental-gt-mulliner-convertible-uncovered
Bentley Continental GT

New Bentley Continental GT Mulliner Convertible uncovered

19 Feb 2020
Visit/aston-martin/dbx-suv/15413/aston-martin-dbx-prototype-review-the-best-suv-yet
Aston Martin DBX SUV

Aston Martin DBX prototype review

15 Jan 2020

Most Popular

Visit/ferrari/203127/ferrari-omologata-revealed-latest-bespoke-commission-a-v12-super-coupe
Ferrari

Ferrari Omologata revealed – latest bespoke commission a V12 super coupe

One-off Ferrari Omologata revealed with bespoke body 789bhp V12 engine
25 Sep 2020
Visit/porsche/panamera/203126/porsche-panamera-turbo-s-2020-review
Porsche Panamera

Porsche Panamera Turbo S 2020 review 

Monster straight-line pace and impressive handling, but the Panamera sweet spot is found elsewhere
26 Sep 2020
Visit/bmw/m3-saloon/20529/all-new-bmw-m3-competition-revealed-an-icon-reborn
BMW M3 saloon

All-new BMW M3 Competition revealed – an icon reborn

This is the all-new BMW M3 Competition saloon which will join the M4 Competition coupe in BMW M’s new M3/4 family
23 Sep 2020
Visit/lamborghini/203125/lamborghini-boss-stefano-domenicali-named-new-f1-ceo
Lamborghini

Lamborghini boss Stefano Domenicali named new F1 CEO

Lamborghini’s CEO to take charge of F1 from 2021.
25 Sep 2020