DS Automobiles plans luxury saloon, GT-style Performance models

No sports car in DS's future, but performance, luxury and technology all major focus points for the new brand

DS Automobiles launched the refreshed DS 3 at the Louvre in Paris earlier this week, and along with it a new Performance brand under which future fast DS models will be sold.

But a full sports model is ‘out of the question’, according to the brand’s product and development chief, Eric Apode.

Subscribe to evo magazine

Subscribe today to our exclusive new offer and SAVE 39% on the shop price, get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £20!

While DS sees historical models like the Citroen SM as important – a car that didn't carry DS badging of course, but undoubtedly an inspirational car for the newly-formed marque – a dedicated high-performance model is not on the company’s agenda.

Instead, standard DS road cars like the DS 3 will be granted performance versions. These, says Apode, will be more ‘in the spirit of a GT’, with safe handling and an easy-to-drive nature, but plenty of performance.

Advertisement
Advertisement - Article continues below

The DS 3 Performance is the first indication of this ethos, trading the garish graphics and carbonfibre of the old DS3 Racing for a more demure colour scheme, subtle details and quiet performance.

It uses the 208 GTi by Peugeot Sport’s 205bhp version of the group’s 1.6-litre THP petrol engine, and its Torsen diff, but will not be stiffly sprung or biased towards track use. Even though a hotter model is expected, it too will be about comfortable speed, rather than lap times.

A larger luxury car is certainly on the horizon, though. Thierry Metroz, design director at DS, confirmed the company is working on a bigger car. ‘The company needs a big saloon car to really compete’, he said – a nod towards the saloon-buying Chinese market, where DS Automobiles has opened a series of dealerships.

Happily though, the car will have its own, distinctive form – DS is keen to avoid the Russian doll approach of German firms like Audi, BMW and Mercedes-Benz.

So while future models will likely share a similar grille – inspired by that of the Divine DS concept car – Metroz says DS wants to ‘maintain the surprise’ of seeing a new DS model.

Comfort will also be a priority across the range. Existing DS models, particularly the DS 5, have been criticised for lacking the pliancy of classic Citroens. The brand, along with Citroen, is working on a high-tech suspension system that should return DS to the magic carpet feeling of its historical namesake.

Advertisement - Article continues below

Pushed to choose from the existing DS range, Metroz says the DS 5 is probably closest to the company’s design ideal, its two-box shape completely unique in its class and as distinctive now as it was on launch in 2011.

Advertisement

Recommended

Visit/bentley/continental-gt/202262/new-bentley-continental-gt-mulliner-convertible-uncovered
Bentley Continental GT

New Bentley Continental GT Mulliner Convertible uncovered

19 Feb 2020
Visit/rolls-royce/ghost/202117/new-rolls-royce-ghost-spotted-testing-ahead-of-reveal-this-year
Rolls-Royce Ghost

New Rolls-Royce Ghost spotted testing ahead of reveal this year

16 Jan 2020
Visit/aston-martin/dbx-suv/15413/aston-martin-dbx-prototype-review-the-best-suv-yet
Aston Martin DBX SUV

Aston Martin DBX prototype review

15 Jan 2020
Visit/bentley/mulsanne/202110/bentley-mulsanne-675-edition-launched-to-mark-end-of-production
Bentley Mulsanne

Bentley Mulsanne 6.75 Edition launched to mark end of production

14 Jan 2020
Advertisement

Most Popular

Visit/bentley/202227/ps15m-bentley-bacalar-revealed-in-six-new-designs
Bentley

£1.5m Bentley Bacalar revealed in six new designs

Bentley’s exclusive Mulliner brand is returning to low-volume manufacturing with the striking Bacalar convertible
3 Apr 2020
Visit/porsche/718-boxster/202408/new-porsche-boxster-t-2020-review
Porsche 718 Boxster

New Porsche Boxster T 2020 review

In many ways the best 718 Boxster to drive, but that sadly doesn’t paper over the inadequacies of the flat-four engine
2 Apr 2020
Visit/used-cars/19675/used-car-deals-of-the-week
used cars

Best used cars for sale this week

We’ve delved into the classifieds and chosen our favourite cars for sale this week
1 Apr 2020
Visit/features/22907/hyundai-i30-fastback-n-versus-the-col-de-turini
Hyundai i30 N hatchback

Hyundai i30 Fastback N versus the Col de Turini

We take the Hyundai i30 Fastback N up the Col de Turini, a 31km stage of the Monte Carlo World Rally Championship
19 Jul 2019