DS Automobiles plans luxury saloon, GT-style Performance models

No sports car in DS's future, but performance, luxury and technology all major focus points for the new brand

DS Automobiles launched the refreshed DS 3 at the Louvre in Paris earlier this week, and along with it a new Performance brand under which future fast DS models will be sold.

But a full sports model is ‘out of the question’, according to the brand’s product and development chief, Eric Apode.

Subscribe to evo magazine

If you're passionate about the world's greatest performance cars, experience the thrill of driving with evo magazine. Try your first 5 issues for £5.

While DS sees historical models like the Citroen SM as important – a car that didn't carry DS badging of course, but undoubtedly an inspirational car for the newly-formed marque – a dedicated high-performance model is not on the company’s agenda.

Instead, standard DS road cars like the DS 3 will be granted performance versions. These, says Apode, will be more ‘in the spirit of a GT’, with safe handling and an easy-to-drive nature, but plenty of performance.

Advertisement - Article continues below

The DS 3 Performance is the first indication of this ethos, trading the garish graphics and carbonfibre of the old DS3 Racing for a more demure colour scheme, subtle details and quiet performance.

It uses the 208 GTi by Peugeot Sport’s 205bhp version of the group’s 1.6-litre THP petrol engine, and its Torsen diff, but will not be stiffly sprung or biased towards track use. Even though a hotter model is expected, it too will be about comfortable speed, rather than lap times.

A larger luxury car is certainly on the horizon, though. Thierry Metroz, design director at DS, confirmed the company is working on a bigger car. ‘The company needs a big saloon car to really compete’, he said – a nod towards the saloon-buying Chinese market, where DS Automobiles has opened a series of dealerships.

Happily though, the car will have its own, distinctive form – DS is keen to avoid the Russian doll approach of German firms like Audi, BMW and Mercedes-Benz.

So while future models will likely share a similar grille – inspired by that of the Divine DS concept car – Metroz says DS wants to ‘maintain the surprise’ of seeing a new DS model.

Comfort will also be a priority across the range. Existing DS models, particularly the DS 5, have been criticised for lacking the pliancy of classic Citroens. The brand, along with Citroen, is working on a high-tech suspension system that should return DS to the magic carpet feeling of its historical namesake.

Advertisement - Article continues below

Pushed to choose from the existing DS range, Metroz says the DS 5 is probably closest to the company’s design ideal, its two-box shape completely unique in its class and as distinctive now as it was on launch in 2011.



Aston Martin DBX SUV

New Aston Martin DBX technical details revealed

17 Oct 2019
Toyota Supra

Toyota Supra TRD 3000GT Concept to star at SEMA

22 Oct 2019

400bhp Hyundai iMax N revealed as eight-seater drift monster

21 Oct 2019
Land Rover Discovery Sport

2019 Land Rover Discovery Sport D180 SE review

18 Oct 2019

Most Popular


400bhp Hyundai iMax N revealed as eight-seater drift monster

Hyundai takes its rear-wheel drive people carrier to the Nth degree, but with a catch
21 Oct 2019
Porsche 911

Porsche 919 Hybrid review - driving one of Stuttgart's most successful racers

Porsche’s 919 Hybrid is one of the most successful endurance racers of modern times. But what’s it like to drive – properly? We get the once-in-a-life…
18 Oct 2019

400bhp Polestar Engineered Volvo models priced from £56,105

Volvo turns to its performance division to provide its hybrids with range-topping performance
21 Oct 2019
Advertisement Feature

Goodyear Eagle F1 SuperSport (advertisement feature)

We went to Bedford Autodrome to find out what evo readers think of Goodyear’s new Eagle F1 SuperSport Ultra Ultra High Performance tyres
10 Jul 2019