Rolls-Royce launches Dawn Black Badge – more power and meaner look for convertible Rolls

The Dawn joins the Wraith and Ghost in Rolls’ Black Badge range, aimed at attracting younger buyers to the brand

Rolls-Royce is continuing its onslaught of ‘Black Badge’ models with this, the new Dawn Black Badge. It joins the Wraith and the Ghost in the dark and moody part of Rolls’ model line-up, and will be the sole convertible option in the range.

Making its debut at this year’s Goodwood Festival of Speed, the Black Badge range is Rolls’ way of appealing to younger buyers. With edgier styling features, engineering tweaks and a black colour scheme (who’d have guessed?) the range distances itself from the traditional image of a Rolls-Royce, and is aimed at a ‘more dynamic patron of luxury’. The market - consisting generally of self-made entrepreneurs and tech pioneers - has bought the age of Rolls-Royce buyers right down, and the company's youngest customer is an amazing 26 years old.

Subscribe to evo magazine

Subscribe today to our exclusive new offer and SAVE 39% on the shop price, get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £20!

Rolls-Royce CEO, Torsten Muller-Otvos, said that the brand was convinced to build the Dawn Black Badge after having customers ask when it was arriving. He said after the success of the Wraith and Ghost, it was "foolish not to do Dawn." He describes Black Badge as "the alter-ego of Rolls-Royce", and said the range has exceeded sales expectations.

As the name suggests, black is the order of the day. Not just any black, though. Rolls-Royce claims that its black is the blackest black ever. No, really – ‘the deepest, darkest and most intense black to ever grace a production car surface’. That’s thanks to multiple layers of paint and lacquer, applied and hand-polished in traditional Rolls style. The matching roof is only available in black canvas, while the rear deck is also finished in black leather – as is the interior, which combines black leather with Mandarin orange highlights. We’d recommend parking in the shade if you don’t like being cooked.

Advertisement - Article continues below

> Rolls-Royce Dawn review - an exceptional open-top cruiser

The Black Badge treatment even extends to the Spirit of Ecstasy, which has been given a shadowy makeover in black chrome, to match the exhaust tips, grille, and boot trim.

The cabin isn’t totally covered en noir, though. The surfaces receive a unique treatment, with threads of aircraft-grade aluminium woven together, bonded in carbon fibre, lacquered and then polished to a high shine.  The orange highlights in the cabin are said to be ‘evocative of the sunset’, giving the cabin a unique ambiance.

Of course, the millionaire youngsters who’ll be buying the Dawn Black Badge won’t settle for a measly 563bhp from the silky-smooth V12 engine under the vast, black bonnet. Rolls-Royce has tweaked the unit to give a total of 593bhp, with a frankly ridiculous 620lb ft of torque ensuring truly effortless progress.

An entirely new exhaust system allows for some theatre, too. Engage the ‘low’ button, and the Dawn Black Badge will produce what Rolls calls a ‘menacing bass baritone’ to make sure you’re noticed.

Other tweaks to the engine, transmission and throttle response are said to give a more spirited drive, especially at higher speeds, but Rolls-Royce is keen to point out that the Dawn Black Badge is every bit as luxurious as any other Dawn.

Advertisement - Article continues below

No prices have been announced, but customers can commission their Dawn Black Badge now. 


Most Popular


BMW M5 F90 vs E28 M5, RS6, E500 and Lotus Carlton: supersaloons old vs new

From the first to the very latest, we take a dive into the history of the supersaloon with the 1985 BMW M5 E28 and other classics taking on today's mo…
4 Apr 2020
Honda NSX

Honda NSX review - enough to take on its European rivals?

Honda’s supercar is immensely capable and startlingly fast, but it’s easier to respect than it is to love
6 Apr 2020
Lamborghini Huracan

Lamborghini Huracán Performante gains twin turbochargers

US-based AMS Performance has fitted a pair of snails to the Lamborghini Huracán Performante
6 Apr 2020
Hyundai i30 N hatchback

Hyundai i30 N versus Hyundai i30 TCR

Can Dickie Meaden beat Steve Sutcliffe in a straight(ish) race? We sent them to the Circuit Nuvolari with a pair of Hyundai i30 Ns to find out.
20 Sep 2019