Skip advert
Advertisement

One-off Lamborghini Aventador S stars at Goodwood 2017

Lamborghinis Ad Personam bespoke styling division flexes its muscles with a unique Aventador S

As we all know, manufactures from all areas of the industry look to use the Goodwood Festival of Speed as opportunity to show off. This year Lamborghini is blowing its own trumpet with particular gusto.

Clearly the Italian marque believes that we’ve all become immune to and bored by the charms of the standard Aventador S and as a result, it’s asked its own Ad Personam division to produce a one-off Aventador S to for the Goodwood event.

Ad Personam is the division of Lamborghini that specialises in customising cars for customers willing to pay for something a bit special but on occasion, as shown here, it branches out and builds a one-off special to showcase its talents. Modifications include the application of a unique grey and orange paint scheme, which is also applied throughout the interior as well as on the brake callipers. It also includes Goodwood decals and the event name is repeated in the seat stitching. Due to the base car being a 730bhp Aventador S, no technical modifications were deemed necessary. 

Advertisement - Article continues below

Lamborghini’s commercial director Federico Foschini has revealed that around 60% of all Lamborghini buyers customise and personalise their car in some way in relation to the paint scheme or interior stitching. The Goodwood version was intended to be a showcase of how far this personalisation can go. Unfortunately the unique car is already sold, but if you’ve got a bit of spare change in your pocket we’re sure Lamborghini Ad Personam would make you another one. 

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

VW Golf GTI Clubsport for £6k off – Akrapovic exhaust effectively thrown in free
Volkswagen Golf GTI Clubsport deal
News

VW Golf GTI Clubsport for £6k off – Akrapovic exhaust effectively thrown in free

The Volkswagen Golf GTI Clubsport in Mk8.5 guise makes for a tempting prospect at the right price
3 Jul 2025
New 2026 Ferrari Amalfi revealed – physical buttons return in the 631bhp Roma replacement
Ferrari Amalfi front
News

New 2026 Ferrari Amalfi revealed – physical buttons return in the 631bhp Roma replacement

The Ferrari Amalfi picks up where the Roma left off, as a more capable, debugged super GT that’s finally brought back buttons
1 Jul 2025
Best used sports cars – proper performance cars for less than a new Golf GTI
Cheap sports cars
Best cars

Best used sports cars – proper performance cars for less than a new Golf GTI

With the sun shining and fuel prices palatable, now is the time to indulge your used sports car desires
1 Jul 2025