Rolls-Royce reveals fashion-inspired Dawn

Fashion and luxury designers drafted in to add a dash of Haute Couture to the Dawn range

Fashion. Not a word one would traditionally associate with Rolls-Royce values, no more than the word “sporty” – and while the company does its best not to use that particular word it has described the Wraith as both “dynamic” and “athletic”, so it surely won’t be too long before the marketing department drops the S-bomb.

For the F-bomb, it’s already too late: you’re looking at the Rolls-Royce Dawn – Inspired by Fashion. The combined work of design director Giles Taylor and designers plucked from the world of fashion, fine textiles and luxury accessories, the team has conspired to create three Dawns based on three separate colour themes: Mugello Red, Cobalto Blue and Mandarin.

Subscribe to evo magazine

evo is 21 and to celebrate, we're returning to 1998 prices! Subscribe now to SAVE 39% on the shop price and get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £25!

‘Subtle accents of these colours adorn interior aspects of each Dawn, whilst the ‘Silent Ballet’ of the roof as it rises to provide shelter from the paparazzo’s lens unleashes a brushstroke of colour to catch the style-spotter’s eye,’ says the press release. Indeed.

The execution will no doubt be wonderful, just as it is for the silk-lined door pockets which will surely be a nightmare to clean, the bespoke clock in the dashboard, or the Andalucian White paintwork. Along each flank is a precisely-painted coachline that echoes the colour of the folding roof, and the steering wheel, using seamless stitching, also reflects the red, blue or orange hues available.

Advertisement - Article continues below

‘Our clients are the very arbiters of fashion,’ explains Taylor, ‘“Dawn – Inspired by Fashion” beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron.’

For those wishing to outrun fellow arbiters or telephoto-wielding paparazzi the Dawn – Inspired by Fashion retains the standard and less paparazzi-friendly Dawn’s 6592cc V12 with its adequate 563bhp output. No price is quoted, but Rolls-Royce says that customers will be able to order the models from November.



Rolls-Royce Ghost

New Rolls-Royce Ghost spotted testing ahead of reveal this year

16 Jan 2020
Aston Martin DBX SUV

Aston Martin DBX prototype review

15 Jan 2020
Bentley Mulsanne

Bentley Mulsanne 6.75 Edition launched to mark end of production

14 Jan 2020

Lexus IS and RX gain updates for 2020

29 Nov 2019

Most Popular

sports cars

Porsche ditches four-cylinder for flat-six in Cayman and Boxster GTS

New models eschew turbos with detuned 4-litre from the Spyder and GT4
15 Jan 2020
Toyota GT 86

Toyota GT86 vs Mazda MX-5 vs Abarth 124 Spider – lightweight sports car shootout

Three affordable sports cars from Japan and, er, Japan battle it out on the Yorkshire Dales
14 Jan 2020

2020 Geneva motor show preview

Electrification will likely dominate proceedings, but Geneva will have plenty of performance metal to get excited about too
17 Jan 2020
Hyundai i30 N hatchback

Hyundai i30 Fastback N versus the Col de Turini

We take the Hyundai i30 Fastback N up the Col de Turini, a 31km stage of the Monte Carlo World Rally Championship
19 Jul 2019