Rolls-Royce reveals fashion-inspired Dawn

Fashion and luxury designers drafted in to add a dash of Haute Couture to the Dawn range

Fashion. Not a word one would traditionally associate with Rolls-Royce values, no more than the word “sporty” – and while the company does its best not to use that particular word it has described the Wraith as both “dynamic” and “athletic”, so it surely won’t be too long before the marketing department drops the S-bomb.

For the F-bomb, it’s already too late: you’re looking at the Rolls-Royce Dawn – Inspired by Fashion. The combined work of design director Giles Taylor and designers plucked from the world of fashion, fine textiles and luxury accessories, the team has conspired to create three Dawns based on three separate colour themes: Mugello Red, Cobalto Blue and Mandarin.

‘Subtle accents of these colours adorn interior aspects of each Dawn, whilst the ‘Silent Ballet’ of the roof as it rises to provide shelter from the paparazzo’s lens unleashes a brushstroke of colour to catch the style-spotter’s eye,’ says the press release. Indeed.

The execution will no doubt be wonderful, just as it is for the silk-lined door pockets which will surely be a nightmare to clean, the bespoke clock in the dashboard, or the Andalucian White paintwork. Along each flank is a precisely-painted coachline that echoes the colour of the folding roof, and the steering wheel, using seamless stitching, also reflects the red, blue or orange hues available.

‘Our clients are the very arbiters of fashion,’ explains Taylor, ‘“Dawn – Inspired by Fashion” beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron.’

For those wishing to outrun fellow arbiters or telephoto-wielding paparazzi the Dawn – Inspired by Fashion retains the standard and less paparazzi-friendly Dawn’s 6592cc V12 with its adequate 563bhp output. No price is quoted, but Rolls-Royce says that customers will be able to order the models from November.

Recommended

Bentley Flying Spur now available with 542bhp V8
Bentley Flying Spur saloon

Bentley Flying Spur now available with 542bhp V8

The new Flying Spur V8 widens the range with less power, but also less weight
14 Oct 2020
Facelifted Porsche Panamera GTS 2020 review
Porsche Panamera

Facelifted Porsche Panamera GTS 2020 review

Most focused Panamera continues to impress, but high price makes an Audi RS6 look like a bargain
22 Sep 2020
Jaguar F-type review
Jaguar F-type 400 Sport front three quarters tracking
Jaguar F-Type coupe

Jaguar F-type review

Fast and attractive with a real feel-good factor, the F-type is the perfect alternative to German rivals
7 Jul 2020
New Bentley Continental GT Mulliner Convertible uncovered
Bentley Continental GT

New Bentley Continental GT Mulliner Convertible uncovered

Bentley's bespoke commissions department has worked its magic on the open-top Continental GT
19 Feb 2020

Most Popular

Renault 5 set to relaunch as an EV – Alpine eyeing hot hatch variant
Electric Renault 5 concept
Renault 5

Renault 5 set to relaunch as an EV – Alpine eyeing hot hatch variant

A new Renault 5 has been confirmed as part of the company’s future strategy presented by CEO Luca de Meo, with an Alpine hot hatch variant also on its…
14 Jan 2021
Ford Puma ST 2021 review – an icon rebooted
Ford Puma ST 2021 review – front tracking
Ford Puma

Ford Puma ST 2021 review – an icon rebooted

A slightly more grown up and practical take on the excellent Fiesta ST that we can’t help but wish was less crossover and more coupe
14 Jan 2021
New Alpine A110 goes electric
Alpine ranges
Alpine A110

New Alpine A110 goes electric

French sports car to be replaced by battery electric sports car co-developed by Lotus.  
14 Jan 2021