Features

SEAT Digital Museum - The real exhibits in SEAT's new virtual collection

With no public collection to call upon, SEAT is bringing its heritage vehicles into the digital world

Most petrolheads will be able to sympathise with the joy of walking around a car manufacturer’s private collection of historic vehicles. Companies like Porsche and Mercedes-Benz make those collections public, albeit rotated occasionally given only limited space in which to display them.

Others, like that of SEAT, are unfortunately hidden away from the public, with no convenient facility yet constructed to make them available for all to see. That’s why SEAT has come up with the SEAT Digital Museum – an online archive of the firm’s historic vehicles that anyone around the world can access.

Where SEAT Digital Museum differs from existing online archives is in its presentation format. Rather than a dull slideshow of grainy images, the Digital Museum’s exhibits are rather more painstaking to create.

Each has been digitally scanned from the original vehicle in SEAT’s collection (original being the operative term, since many of the cars are the very first off the line), and is presented in the same colour and trim level of the actual, physical vehicle.

To this, SEAT adds a full specification and back-story of its vehicles, while the company’s archivists have unearthed old photographs and footage, where applicable, to embellish each virtual vehicle.

At this early stage, only a small selection of the 300-strong collection is available to view at the Digital Museum. But as befits its digital nature, the online collection is in a constant state of being updated so some of the more unusual models – some of which are pictured in our gallery – are sure to appear over time.

You won’t have failed to notice the unusual structure in which the Digital Museum is digitally housed. Designed during a 48-hour ‘Archithon’ – an architecture marathon – the winning design is a cloud-like form inspired by SEAT’s design language that stands high over a virtual city.

SEAT’s actual collection, housed in a warehouse at its Zona Franca-based facility near Barcelona, is rather less strikingly presented. But as you’ll appreciate, there’s something about walking around the rows of vehicles that – impressive though the Digital Museum is – just can’t be replaced by the wonders of the internet.

Recommended

Subaru STI E-RA Challenge Project concept reveals FIA E-GT ambitions
Subaru STI E-RA Concept – front quarter
Subaru

Subaru STI E-RA Challenge Project concept reveals FIA E-GT ambitions

Subaru’s ‘near-future’ concept racing car has been designed to FIA E-GT regs
14 Jan 2022
Aston Martin DB4 GT Zagato Continuation review
Aston Martin DB4 GT Zagato Continuation – front tracking
Aston Martin

Aston Martin DB4 GT Zagato Continuation review

Just 19 Aston Martin DB4 GT Zagato Continuations have been built, honouring the 1959 original. We drive this multi-million pound recreation.
20 Dec 2021
Porsche Vision Gran Turismo concept revealed
Porsche Vision Gran Turismo concept – front quarter
Porsche

Porsche Vision Gran Turismo concept revealed

Porsche’s design team have entered the virtual world with the newest GT Vision concept
6 Dec 2021
Morgan shows off new 3 Wheeler in designer sketches
Morgan 3 Wheeler prototype 1
Morgan 3 Wheeler

Morgan shows off new 3 Wheeler in designer sketches

Morgan's given us a look ahead at its new 3 Wheeler
2 Dec 2021

Most Popular

Porsche 911 GT3 Touring 2022 review – pairing the magnificent 992 GT3 experience to a more subtle audience
Porsche 911 GT3 Touring eCoty – front tracking
Porsche 911 GT3

Porsche 911 GT3 Touring 2022 review – pairing the magnificent 992 GT3 experience to a more subtle audience

There are few, if any, more rewarding, engaging or intense experiences for those in pursuit of the thrill of driving
7 Jan 2022
Car pictures of the week
McLaren Artura evo studio shoot – nose
McLaren Artura

Car pictures of the week

It’s been delay after delay, so until we finally get a drive in McLaren’s new-generation Artura, here’s the full image set we shot last year
14 Jan 2022
Morgan Plus Four LM62 limited edition celebrates anniversary of Le Mans triumph
Morgan Plus Four LM62 – front
Morgan Plus 4

Morgan Plus Four LM62 limited edition celebrates anniversary of Le Mans triumph

Special Edition Morgan to celebrate 60 years since its class win at Le Mans
18 Jan 2022