Features

SEAT Digital Museum - The real exhibits in SEAT's new virtual collection

With no public collection to call upon, SEAT is bringing its heritage vehicles into the digital world

Most petrolheads will be able to sympathise with the joy of walking around a car manufacturer’s private collection of historic vehicles. Companies like Porsche and Mercedes-Benz make those collections public, albeit rotated occasionally given only limited space in which to display them.

Others, like that of SEAT, are unfortunately hidden away from the public, with no convenient facility yet constructed to make them available for all to see. That’s why SEAT has come up with the SEAT Digital Museum – an online archive of the firm’s historic vehicles that anyone around the world can access.

Where SEAT Digital Museum differs from existing online archives is in its presentation format. Rather than a dull slideshow of grainy images, the Digital Museum’s exhibits are rather more painstaking to create.

Each has been digitally scanned from the original vehicle in SEAT’s collection (original being the operative term, since many of the cars are the very first off the line), and is presented in the same colour and trim level of the actual, physical vehicle.

To this, SEAT adds a full specification and back-story of its vehicles, while the company’s archivists have unearthed old photographs and footage, where applicable, to embellish each virtual vehicle.

At this early stage, only a small selection of the 300-strong collection is available to view at the Digital Museum. But as befits its digital nature, the online collection is in a constant state of being updated so some of the more unusual models – some of which are pictured in our gallery – are sure to appear over time.

You won’t have failed to notice the unusual structure in which the Digital Museum is digitally housed. Designed during a 48-hour ‘Archithon’ – an architecture marathon – the winning design is a cloud-like form inspired by SEAT’s design language that stands high over a virtual city.

SEAT’s actual collection, housed in a warehouse at its Zona Franca-based facility near Barcelona, is rather less strikingly presented. But as you’ll appreciate, there’s something about walking around the rows of vehicles that – impressive though the Digital Museum is – just can’t be replaced by the wonders of the internet.

Recommended

Porsche 965 – Dead on arrival
Porsche 965
Porsche

Porsche 965 – Dead on arrival

In the second instalment of our series looking at evo cars that never made production, we spotlight a troubled 911 Turbo successor that fell victim to…
3 Feb 2021
Aston Martin DB4: review, history and specs
Aston Martin

Aston Martin DB4: review, history and specs

1959 was a watershed year for Aston Martin. As the DBR1 swept all before it on the track, the first customers were taking deliveries of the all-new DB…
11 Oct 2020
Jaguar Classic begins E-Type 60th anniversary celebrations with tribute edition
Jaguar

Jaguar Classic begins E-Type 60th anniversary celebrations with tribute edition

Jaguar’s most iconic model will celebrate its 60th anniversary in 2021, but Jaguar Classic’s is starting the party early
11 Aug 2020
This Ferrari 250 GTE is the world’s coolest police car
Ferrari 250 GTE police car
Ferrari 250

This Ferrari 250 GTE is the world’s coolest police car

Used by Rome’s police force in the 1960s, the Ferrari 250 GTE Polizia can be yours for an undisclosed sum
21 Apr 2020

Most Popular

2022 Land Rover Defender V8 revealed – £100k supercharged off-roader gets 518bhp
Land Rover Defender V8 MY22 - header
Land Rover Defender

2022 Land Rover Defender V8 revealed – £100k supercharged off-roader gets 518bhp

The Land Rover Defender range continues to expand with its most powerful iteration yet
25 Feb 2021
Next generation BMW M2 spied – evo favourite reimagined
2022 BMW M2 spied nose
BMW M2

Next generation BMW M2 spied – evo favourite reimagined

The next generation 2-series coupe will spawn an all-new M2 after all, spied here for the first time
25 Feb 2021
Porsche collection of dreams stars in RM Sotheby’s February sale
RM Sotheby’s Porsche collection
Porsche

Porsche collection of dreams stars in RM Sotheby’s February sale

From an ultra-exclusive 911 Turbo to a 918 Spyder, RM Sotheby’s Open Roads February sale is host to the Porsche collection of your dreams
24 Feb 2021