TVR to sponsor Formula E

TVR has announced a sponsorship agreement with the ABB Formula E world championship that will see it partner the series for the Monaco and London E-Prix taking place on 30th April and 30-31st July respectively. 

Despite not having a team entry in the loss making single seater series, the agreement signals the brand’s intentions to develop a range of electric sports cars, once it has started production of its V8 engined Griffith that is. At the end of 2021 TVR signed a deal with Ensorcia, a lithium mining and production company. 

TVR Chairman Les Edgars remains optimistic that the petrol-powered Griffith will hit the road some time in 2024, with an all-electric variant built in limited numbers due to come shortly after. These two cars will be followed by a pair of bespoke all-electric models that will leverage its relationships with its latest motorsport and technology partners. 

“Our collaboration with the ABB FIA Formula E World Championship and on-site activations at the Monaco and London E-Prix not only demonstrate our commitment to revolutionising the TVR brand, but to EVs, and becoming a sustainable, net-zero business. Our plans to bring TVR EVs to market are well underway, with the first of two models to be released shortly after the release of the newest Griffith and Limited-Edition Griffith EV models in 2024,” said Edgar. 

With Formula E having experienced an exodus of manufacturer teams recently, TVR’s association will come as some relief for the series organisers. Although with TVR yet to build a car, or confirm it has access to a factory to build them in, we feel it has more pressing tasks in hand than getting involved in an electric race series with limited appeal.