Skip advert
Advertisement

Volkswagen Beach Buggy concept revealed at Geneva

Lithium-ion batteries, electric motors and salt water. What could possibly go wrong?

Instagram-addicted, vegan millennials rejoice, because Volkswagen has revealed a contemporary take on the original beach-bum VW Beach Buggy, finally a new cult hero for a generation of people who don’t remember a time before broadband internet. Although we’re not sure how they’ll feel about this VW tearing up fragile seaside ecosystems, albeit silently and with zero exhaust emissions.

Advertisement - Article continues below

This is, of course, deadly serious for Volkswagen – if nothing else an explicit display of the variety of applications its new all-electric MEB platform might go on to underpin. But till the higher-volume I.D models begin to roll out later this year, VW’s intention is to keep the ‘Buzz’ surrounding its ambitious electrification plans.

> Click here for more on the upcoming Volkswagen I.D range

What else is visible, despite the dark computerised images, is the new Buggy’s clear link to its fibreglass forebear – although strictly speaking, VW never produced its own version, the original being a designed and built by Californian Bruce Meyers from 1964. There are no doors, side windows or roof, while the near-open wheels sit well clear of the ‘floating’ bodywork. Round headlights and the large contrasting roll-hoop complete the picture, but we’d be confident in saying it won’t have an air-cooled flat-four hanging off the end of the chassis.

VW has a habit of drawing on its past for concept cars, this following the I.D Buzz Concept – the latest rehash of a Volkswagen camper van – not to mention the never-ending saga of the Beetle, but as an exercise in connecting to its past the Beach Buggy concept seems a fun way of displaying its very serious new drivetrain technology.

To be revealed at this year’s Geneva motor show in March, as our march towards the affordable mass-market electric car continues it remains to be seen whether a new-age electric beach buggy will be part of the plan.

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

New Maserati GranTurismo revealed – GT car updated to face Aston Martin DB12 S and Ferrari Amalfi
Maserati GranTurismo front
News

New Maserati GranTurismo revealed – GT car updated to face Aston Martin DB12 S and Ferrari Amalfi

Maserati’s iconic grand tourer launched in 2022 and is getting a nip and tuck three years on, with more power, a tweaked face and an off-road mode
18 Jun 2026
Why the ‘experts’ are completely wrong about buying a second-hand car
Used Bentley
Opinion

Why the ‘experts’ are completely wrong about buying a second-hand car

Navigating the absurd world of used car ads makes buying new seem sane, reckons Porter
12 Jun 2026
The Maserati Grecale gains a six-cylinder variant to rival Porsche’s Macan S
Maserati Grecale front
News

The Maserati Grecale gains a six-cylinder variant to rival Porsche’s Macan S

Maserati has given its Grecale SUV a facelift for 2027, bringing a new, cheaper V6 model to the lineup in the process
18 Jun 2026