Long term tests

Volvo C30 T5

Volvo's plan to appeal to a younger audience seems to be working with its C30

I’ve lived with the C30 for a month now, and I’m finally starting to understand it. At first I couldn’t get my head around the fact that the safety-conscious Swedes would want to build a hot hatch. Why would someone with spiky hair and disposable income (that’s me), want to have that badge sitting on their drive? Surely it’s the STs, Type-Rs and GTIs that get the younger generation fired up? Seems not.

‘Wot is it mate?’ said a young lad holding his mobile phone up for a quick snap recently.

Subscribe to evo magazine

evo is 21 and to celebrate, we're returning to 1998 prices! Subscribe now to SAVE 39% on the shop price and get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £25!

‘It’s a Volvo C30 T5,’ I replied. ‘Ever heard of it?’

‘No, but it looks well tough, mate. Nice ride. Slamming wheels. Laterz!’

Advertisement
Advertisement - Article continues below

At that moment everything clicked into place, my thoughts about the Volvo brand instantly changed by that Motorola-wielding hoodie. All my life I thought that you bought a Volvo when kids came along and your hair had gone away. When looking for a new car I would have driven straight past a Volvo dealership. But not now.

This car is really getting under my skin. We are bonding, which has surprised me. It’s actually a laugh to drive, not least because people aren't expecting you to pull away so quickly. I like being different too, and I’ve yet to see another C30 T5 while out and about. Well, unless you count the ones on bus shelters and the sides of buses that form part of Volvo’s intense advertising campaign for the C30.

AJ57 WKN has been getting a great reaction from friends and family too. Everyone seems to like it, even with that distinctive rear end and metallic brown bodykit. Seems Volvo’s plan to attract a new generation of car buyers with the C30 might just work…

Running Costs

Date acquiredDecember 2007
Total mileage9110
Costs this month£15 (oil)
Mileage this month1167
MPG this month28.9
Advertisement
Advertisement

Most Popular

Visit/toyota/yaris/201932/toyota-gr-yaris-revealed-in-full-return-of-the-homologation-special
Toyota Yaris

Toyota GR Yaris revealed in full – return of the homologation special

One of most sought after hot hatchbacks of 2020 has finally been revealed: the Toyota GR Yaris
10 Jan 2020
Visit/subaru/202102/2020-subaru-levorg-sti-prototype-revealed-at-tokyo-auto-salon
Subaru Levorg

2020 Subaru Levorg STI prototype revealed at Tokyo Auto Salon

Proving there’s still life in Subaru’s STI performance sub-brand, the Levorg has benefited from some tweaks
13 Jan 2020
Visit/honda/civic-type-r/202099/new-2020-honda-civic-type-r-makes-debut-at-tokyo-auto-salon
Honda Civic Type-R

New 2020 Honda Civic Type R makes debut at Tokyo Auto Salon

Honda has released the first images of the revised Civic Type R that’s being shown for the first time in Tokyo
10 Jan 2020
Visit/features/22907/hyundai-i30-fastback-n-versus-the-col-de-turini
Hyundai i30 N hatchback

Hyundai i30 Fastback N versus the Col de Turini

We take the Hyundai i30 Fastback N up the Col de Turini, a 31km stage of the Monte Carlo World Rally Championship
19 Jul 2019