Alfa Romeo announces return to Formula 1 as Sauber F1 title sponsor

A new title sponsorship of the Sauber team will bring Alfa Romeo back to F1 racing after an over 30-year hiatus.

Sauber Alfa

Alfa Romeo has announced its return to Formula 1 as Sauber’s title sponsor in a new multi-year agreement. To be in place from the beginning of the 2018 season, the deal will see Sauber will go under the new name of Alfa Romeo Sauber F1, as well as run Alfa Romeo branding and a new car livery.

The partnership will consist of a strategic, commercial and technological cooperation between Alfa Romeo and the Sauber F1 team. Utilising a 2018-specification Ferrari power unit, Alfa Romeo Sauber will be a valuable partner to Ferrari, acting as an ally in technological development, much like Toro Rosso are to Red Bull Racing.

> Click here for our review of the Alfa Romeo Giulia QV

The move back into F1 has come after Alfa Romeo's introduction of crucial new production car models, the Stelvio and Giulia, and looks set to be the next step in the brand's rejuvenation. According to FCA CEO Sergio Marchionne, “The brand itself will benefit from the sharing of technology and strategic know-how with a partner of the Sauber F1 Team’s undisputed experience.”

> Click here for our review of the new Alfa Romeo Stelvio

Of course, Alfa Romeo is no stranger to F1 having won the inaugural drivers' championship in 1950 with Nino Farinaand and again in 1951 with Juan Manuel Fangio at the wheel. Hoping to rekindle memories of these historical triumphs, Alfa's return is another example of how serious Marchionne and FCA are taking this latest Alfa Romeo renaissance.

With an eye on drawing from Sauber’s F1 expertise and technology for implementation in future Alfa Romeos road cars, the new partnership is the latest in a growing number that have seen major car manufacturers returning to the sport as title sponsors. 

Recommended

Emilia GT Veloce to be a Quadrifoglio-powered Giulia GT restomod
Emilia GT Veloce – front
Alfa Romeo

Emilia GT Veloce to be a Quadrifoglio-powered Giulia GT restomod

German tuner Emilia Auto Gmbh has partnered with VELA Performance to create this ultra restomod
1 Sep 2021

Most Popular

Car pictures of the week
Tolman Peugeot 205 GTI
Peugeot 205 GTi hatchback

Car pictures of the week

In this week’s car pictures from issue 292, we look at the highlights from Adam Towler’s drive in the Tolman Peugeot 205 GTI
3 Dec 2021
Used car deals of the week
Used car deals main
used cars

Used car deals of the week

Here's what caught evo’s fancy this week on the second hand car market
2 Dec 2021
Aston Martin V12 Vantage officially coming in 2022
V12 Vantage teaser
Aston Martin Vantage

Aston Martin V12 Vantage officially coming in 2022

Aston Martin’s dreamy small body/big engine combo is back, a new V12 Vantage is coming next year
1 Dec 2021