Alfa Romeo announces return to Formula 1 as Sauber F1 title sponsor

A new title sponsorship of the Sauber team will bring Alfa Romeo back to F1 racing after an over 30-year hiatus.

Sauber Alfa

Alfa Romeo has announced its return to Formula 1 as Sauber’s title sponsor in a new multi-year agreement. To be in place from the beginning of the 2018 season, the deal will see Sauber will go under the new name of Alfa Romeo Sauber F1, as well as run Alfa Romeo branding and a new car livery.

The partnership will consist of a strategic, commercial and technological cooperation between Alfa Romeo and the Sauber F1 team. Utilising a 2018-specification Ferrari power unit, Alfa Romeo Sauber will be a valuable partner to Ferrari, acting as an ally in technological development, much like Toro Rosso are to Red Bull Racing.

> Click here for our review of the Alfa Romeo Giulia QV

The move back into F1 has come after Alfa Romeo's introduction of crucial new production car models, the Stelvio and Giulia, and looks set to be the next step in the brand's rejuvenation. According to FCA CEO Sergio Marchionne, “The brand itself will benefit from the sharing of technology and strategic know-how with a partner of the Sauber F1 Team’s undisputed experience.”

> Click here for our review of the new Alfa Romeo Stelvio

Of course, Alfa Romeo is no stranger to F1 having won the inaugural drivers' championship in 1950 with Nino Farinaand and again in 1951 with Juan Manuel Fangio at the wheel. Hoping to rekindle memories of these historical triumphs, Alfa's return is another example of how serious Marchionne and FCA are taking this latest Alfa Romeo renaissance.

With an eye on drawing from Sauber’s F1 expertise and technology for implementation in future Alfa Romeos road cars, the new partnership is the latest in a growing number that have seen major car manufacturers returning to the sport as title sponsors. 

Recommended

Alfa Romeo SZ headlights - Art of Speed
Alfa Romeo SZ headlights
Alfa Romeo

Alfa Romeo SZ headlights - Art of Speed

The Alfa Romeo SZ featured a headlight design many considered to be unsavoury at its launch, but it only improved with time
15 Sep 2020

Most Popular

BMW M3 Competition and M4 Competition xDrive models detailed
BMW M3/4 Competition xDrive tracking
BMW M3 saloon

BMW M3 Competition and M4 Competition xDrive models detailed

All-wheel-drive M3/M4 Competitions to arrive in late summer
18 Apr 2021
The Mansory F8XX is a 220mph Ferrari F8 Tributo
Mansory F8XX front
Ferrari F8 Tributo

The Mansory F8XX is a 220mph Ferrari F8 Tributo

Ferrari’s latest mid-engined V8 offering has been given a Mansory makeover
19 Apr 2021
Bentley Continental GT V8 v Aston Martin Vantage – front-engined supercoupes go head-to-head
Bentley Continental GT V8 and Aston Martin Vantage
Features

Bentley Continental GT V8 v Aston Martin Vantage – front-engined supercoupes go head-to-head

The latest Bentley Continental GT V8 and Aston Martin Vantage offer two different takes on the front-engined supercoupe formula. But which should you …
17 Apr 2021