Alfa Romeo announces return to Formula 1 as Sauber F1 title sponsor

A new title sponsorship of the Sauber team will bring Alfa Romeo back to F1 racing after an over 30-year hiatus.

Sauber Alfa

Alfa Romeo has announced its return to Formula 1 as Sauber’s title sponsor in a new multi-year agreement. To be in place from the beginning of the 2018 season, the deal will see Sauber will go under the new name of Alfa Romeo Sauber F1, as well as run Alfa Romeo branding and a new car livery.

The partnership will consist of a strategic, commercial and technological cooperation between Alfa Romeo and the Sauber F1 team. Utilising a 2018-specification Ferrari power unit, Alfa Romeo Sauber will be a valuable partner to Ferrari, acting as an ally in technological development, much like Toro Rosso are to Red Bull Racing.

> Click here for our review of the Alfa Romeo Giulia QV

The move back into F1 has come after Alfa Romeo's introduction of crucial new production car models, the Stelvio and Giulia, and looks set to be the next step in the brand's rejuvenation. According to FCA CEO Sergio Marchionne, “The brand itself will benefit from the sharing of technology and strategic know-how with a partner of the Sauber F1 Team’s undisputed experience.”

> Click here for our review of the new Alfa Romeo Stelvio

Of course, Alfa Romeo is no stranger to F1 having won the inaugural drivers' championship in 1950 with Nino Farinaand and again in 1951 with Juan Manuel Fangio at the wheel. Hoping to rekindle memories of these historical triumphs, Alfa's return is another example of how serious Marchionne and FCA are taking this latest Alfa Romeo renaissance.

With an eye on drawing from Sauber’s F1 expertise and technology for implementation in future Alfa Romeos road cars, the new partnership is the latest in a growing number that have seen major car manufacturers returning to the sport as title sponsors. 

Recommended

2022 Alfa Romeo Tonale revealed – crosshairs pointed at Audi Q3 and BMW X1
Alfa Romeo Tonale – front quarter
Alfa Romeo

2022 Alfa Romeo Tonale revealed – crosshairs pointed at Audi Q3 and BMW X1

The Tonale compact SUV is finally here, but will it give Alfa Romeo the sales boost it so badly needs?
8 Feb 2022
Emilia GT Veloce to be a Quadrifoglio-powered Giulia GT restomod
Emilia GT Veloce – front
Alfa Romeo

Emilia GT Veloce to be a Quadrifoglio-powered Giulia GT restomod

German tuner Emilia Auto Gmbh has partnered with VELA Performance to create this ultra restomod
1 Sep 2021

Most Popular

Porsche 911 Sally Carrera Special Edition revealed
Porsche Sally Carrera – front quarter
News

Porsche 911 Sally Carrera Special Edition revealed

Porsche’s been collaborating with Pixar on this one-off special that’ll be sold at Car Week for charity
12 Aug 2022
Best Impreza Colin McRae Edition review – homage to McRae's championship 555 racer
Subaru Impreza Turbo 555 – header
Videos

Best Impreza Colin McRae Edition review – homage to McRae's championship 555 racer

We drive an original Group A Subaru Impreza 555 rally car, as well as the £370,000 contemporary homage Best Engineering has created in its image
12 Aug 2022
Aston Martin DBR22 revealed – an open-top V12 rival to the Ferrari Monza SP2
Aston Martin DBR22 - front quarter
News

Aston Martin DBR22 revealed – an open-top V12 rival to the Ferrari Monza SP2

It’s another screen-less low-volume supercar, but the new DBR22 could pinpoint the future of Aston Martin design
15 Aug 2022