Alfa Romeo announces return to Formula 1 as Sauber F1 title sponsor

A new title sponsorship of the Sauber team will bring Alfa Romeo back to F1 racing after an over 30-year hiatus.

Alfa Romeo has announced its return to Formula 1 as Sauber’s title sponsor in a new multi-year agreement. To be in place from the beginning of the 2018 season, the deal will see Sauber will go under the new name of Alfa Romeo Sauber F1, as well as run Alfa Romeo branding and a new car livery.

The partnership will consist of a strategic, commercial and technological cooperation between Alfa Romeo and the Sauber F1 team. Utilising a 2018-specification Ferrari power unit, Alfa Romeo Sauber will be a valuable partner to Ferrari, acting as an ally in technological development, much like Toro Rosso are to Red Bull Racing.

Subscribe to evo magazine

Subscribe today to our exclusive new offer and SAVE 39% on the shop price, get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £20!

> Click here for our review of the Alfa Romeo Giulia QV

The move back into F1 has come after Alfa Romeo's introduction of crucial new production car models, the Stelvio and Giulia, and looks set to be the next step in the brand's rejuvenation. According to FCA CEO Sergio Marchionne, “The brand itself will benefit from the sharing of technology and strategic know-how with a partner of the Sauber F1 Team’s undisputed experience.”

Advertisement
Advertisement - Article continues below

> Click here for our review of the new Alfa Romeo Stelvio

Of course, Alfa Romeo is no stranger to F1 having won the inaugural drivers' championship in 1950 with Nino Farinaand and again in 1951 with Juan Manuel Fangio at the wheel. Hoping to rekindle memories of these historical triumphs, Alfa's return is another example of how serious Marchionne and FCA are taking this latest Alfa Romeo renaissance.

With an eye on drawing from Sauber’s F1 expertise and technology for implementation in future Alfa Romeos road cars, the new partnership is the latest in a growing number that have seen major car manufacturers returning to the sport as title sponsors. 

Advertisement

Recommended

Visit/alfa-romeo/202348/alfaholics-gta-r-300-gets-full-carbonfibre-body-conversion
Alfa Romeo

Alfaholics GTA-R 300 gets full carbonfibre body conversion

13 Mar 2020
Visit/alfa-romeo/202297/2020-alfa-romeo-giulia-gta-and-gtam-revealed
Alfa Romeo

2020 Alfa Romeo Giulia GTA and GTAm revealed

3 Mar 2020
Visit/alfa-romeo/21322/alfa-romeo-to-launch-new-700bhp-8c-and-600bhp-gtv-coupe
Alfa Romeo

Alfa Romeo culls sports car programme in wake of FCA merger

11 Nov 2019
Advertisement

Most Popular

Visit/renault/9499/renault-5-gt-turbo-review-history-prices-and-specs
Renault

Renault 5 GT Turbo – review, history, prices and specs

Not as wild and bonkers as the mid-engined Turbo, the Renault 5 GT Turbo was still a rather fine hot hatch
1 Apr 2020
Visit/bentley/202227/ps15m-bentley-bacalar-revealed-in-six-new-designs
Bentley

£1.5m Bentley Bacalar revealed in six new designs

Bentley’s exclusive Mulliner brand is returning to low-volume manufacturing with the striking Bacalar convertible
3 Apr 2020
Visit/saloons/202421/supersaloon-face-off-old-vs-new
Saloons

Supersaloon face-off: old vs new

From the first to the very latest, we take a dive into the history of the supersaloon
4 Apr 2020
Visit/features/22907/hyundai-i30-fastback-n-versus-the-col-de-turini
Hyundai i30 N hatchback

Hyundai i30 Fastback N versus the Col de Turini

We take the Hyundai i30 Fastback N up the Col de Turini, a 31km stage of the Monte Carlo World Rally Championship
19 Jul 2019