Aston Martin to debut bespoke DB11 by Q at Geneva

Personalisation service has turned its hand to the DB11; will go on show alongside Vanquish S and AM-RB 001

Aston Martin will have plenty on its stand at the Geneva Motor Show to make petrolheads drool, with the latest Vanquish S going on display next to the firm’s most ambitious project yet – the AM-RB 001 hypercar. However the other part of Aston’s display is more about posing than performance – it’s the latest offering from the company’s bespoke personalisation service – Q by Aston Martin.

> Aston Martin Vantage S Red Bull Racing editions

Subscribe to evo magazine

Subscribe today to our exclusive new offer and SAVE 39% on the shop price, get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £20!

On display at the show will be a new DB11, finished in a glorious deep ‘Zafre Blue’ paint finish. It’s complemented by additional carbon fibre details on the front splitter, sills, rear diffuser, bonnet blades and the door mirror caps. Even more carbon fibre can be found on the engine cover and wheel caps.

Inside, the Q DB11 is swathed in Obsidian Black Semi-Aniline leather, with embossed Q by Aston Martin logos on the headrests. And for a weekend away in style, customers can even buy a colour-matched four-piece luggage set.

Advertisement - Article continues below

Aston Martin is keen to promote the latest service offered by its Q division, which it calls ‘Commission’. Aston decribes the process as one that ‘starts with a conversation and ends with a car’ – a truly bespoke model which can feature unique design elements chosen by owners.

It’s similar to the service offered by other top luxury brands like Rolls-Royce, and if those manufacturer programmes are anything to go by, the sky is the limit to what Q by Aston Martin can create.

> Geneva Motor Show 2017: preview

The Aston Martin DB11 by Q will be on display at the Geneva Motor Show next month.


Most Popular

Volkswagen Golf GTI hatchback

New Volkswagen GTI, GTD and GTE family revealed in full

Petrol, diesel and plug-in hot hatches will once again join the Golf family, and could be better than ever
27 Feb 2020

KTM X-Bow GTX revealed to rival Porsche 911 GT2 RS Clubsport

Powered by an Audi-derived 600bhp five-cylinder, the KTM X-Bow GTX will compete in the GT2 racing series
26 Feb 2020
Chevrolet Corvette

New Chevrolet Corvette C8 review – America's sports car has turned supercar

Chevrolet's mid-engined Corvette is a superbly rounded and capable beginning of a new type of American supercar
26 Feb 2020
Hyundai i30 N

Hyundai i30 Fastback N versus the Nurburgring

We brought the Hyundai i30 Fastback back to its spiritual home in Germany's Eifel mountains, where there is a racing track you might well have heard o…
7 Oct 2019