This is the DS 4’s strongest area, as it’s a lovely thing to behold. There are some idiosyncrasies, though, such as the rear side windows… which don’t open at all. Also, that curvaceous rump means the C-pillars are pretty thick, which doesn’t help with rearward visibility when driving. Nevertheless, it cuts its own stylistic path in this market and should be praised for doing so, with a dominant front end working particularly well. It manages to not look gargantuan, despite its crossover leanings.
And if DS is going to be taken seriously as a brand for the fashionistas of the world, then personalisation is key. The roof and door mirror caps of the DS 4 can be painted in contrasting colours to the body, while the alloy wheels are – for some reason – named after Australian cities: the 17-inch design is the Canberra, the 18-inch wheel is the Brisbane and the 19s are called Cairns.