Range Rover Fifty revealed – new limited edition celebrates 50 years of Range Rover

Limited edition celebrates the golden anniversary of the iconic luxury SUV, with some classic colour options

June 17, 2020 marks the fiftieth anniversary of the Range Rover – and to celebrate, Land Rover has announced a limited-edition variant of its flagship to celebrate the car’s half-centenary.

The brand will make 1970 units of the Range Rover Fifty as a nod to the year of the original car’s birth, each based on the Autobiography and packing a healthy specification in addition to the unique celebratory touches.

Items specific to the Fifty include exterior accents in ‘Auric Atlas’, a pair of 22-inch alloy wheel designs unique to the model, and badging with a ‘Fifty’ script penned by Land Rover’s chief creative officer, Gerry McGovern. The badge appears on the car’s exterior, as well as on a ‘1 of 1970’ plaque on the centre console, on the dashboard, the headrests, and the kick plates to each door.

Four standard colours are available – Carpathian Grey, Rosello Red, Aruba, and Santorini Black – but ask nicely and Land Rover Special Vehicle Operations will expand that selection to include three Heritage solid paint options inspired by those original Range Rovers: Tuscan Blue, Bahama Gold and Davos White. The first pair in particular should really stand out, given most customers seem to specify their Range Rovers in silvers and blacks.

Other than those specific changes though, customers won’t be limited to just one bodystyle or powertrain, as the Fifty will be available both in regular and long-wheelbase forms, as well as with petrol, diesel, and the plug-in hybrid P400e powertrains.

While it’s a shame there’s not more to differentiate the car from a standard Autobiography, it should still appeal to those for whom the heritage of the original go-anywhere luxury vehicle is important.

While it’s hard to imagine someone crossing the Darién Gap or winning the Paris-Dakar in a regular Range Rover today (with Land Rover’s range including cars such as the Discovery Sport and new Defender, there are options that won’t have you treading mud into deep-pile carpet) the modern Range Rover remains a capable car and one as appropriate on a farm as it is in a CEO’s parking space.

Land Rover hasn’t yet confirmed pricing details for the Fifty, nor full specification or ordering details.

Recommended

Range Rover SV Autobiography Ultimate revealed
Range Rover SV Autobiography Ultimate – front quarter
Land Rover Range Rover

Range Rover SV Autobiography Ultimate revealed

Matte green paintwork and a near-£185k price tag set apart new flagship Range Rover
30 Mar 2021
Range Rover D350 Autobiography 2020 review – new straight-six diesel a great fit
Land Rover Range Rover

Range Rover D350 Autobiography 2020 review – new straight-six diesel a great fit

The Range Rover’s new powertrain improves an admittedly aging package, but age doesn’t inhibit regality and it still has that in excess
17 Oct 2020

Most Popular

2022 BMW M3 Touring teased ahead of reveal
2022 BMW M3 Touring
BMW M3

2022 BMW M3 Touring teased ahead of reveal

BMW has released new images of its upcoming M3 Touring before it reaches customers next year
24 Sep 2021
Porsche 911 Carrera 4 GTS 2022 review – middle child 992 shapes up
Porsche 911 GTS review (992) – front cornering
Porsche 911 Carrera

Porsche 911 Carrera 4 GTS 2022 review – middle child 992 shapes up

Two and a half years after the launch of the 992, the GTS treatment both adds and subtracts but does the result gel on the road?
21 Sep 2021
Lotus Emira First Edition priced from £75,995 – production to commence in 2022
Lotus Emira
Lotus

Lotus Emira First Edition priced from £75,995 – production to commence in 2022

First examples of the new Lotus Emira will roll off the production line early next year, with the entry-level four-cylinder to follow
20 Sep 2021