Maserati GranTurismo Zéda run-out model revealed

It’s out with the old, in with the new as the final GranTurismo paves the way for Maserati’s ambitious electrified future

Maserati has said goodbye to its current-generation GranTurismo and GranCabrio models this week with the one-off Zéda, signalling the end of an era for the Italian luxury brand. But the GranTurismo isn’t dead, instead its successor will be just one part of a massive product push that will see Maserati act not only as FCA’s flagship luxury and performance brand, but also that of the wider alliance with PSA moving into the next decade.

The GranTurismo was initially released back in 2007, building on the success of the contemporary Quattroporte with a sleek, Pininfarina-designed two-door coupe body complemented by a naturally aspirated 4.3-litre Ferrari-built F136 V8 engine. That basic combination has not changed over the GranTurismo’s 12-year production run, finding its end as an elegant, if outclassed grand tourer.

Subscribe to evo magazine

Subscribe today to our exclusive new offer and SAVE 39% on the shop price, get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £20!

This final unit, called the Zéda, features a distinctive paint finish to signal the end of the model run, but more importantly corresponds with the closure of the GranTurismo manufacturing line, which is now in the process of being updated to facilitate Maserati’s next generation, which is looking very bright indeed.

That’s because unlike Alfa Romeo’s thwarted performance car plans, Maserati’s future is looking more positive, with a bold plan to not only replace the GranTurismo in 2021, but also finally realise the Alfieri sports car next year, and spread fully electrified powertrains across a revitalised range going into 2022.

Advertisement
Advertisement - Article continues below

This is part of FCA’s €6billion (£5.1bn) investment into its Italian business, which will focus on production, electrification and autonomous technologies. Maserati’s role in the investment plan will focus on three initial phases, lead by a drive in developing the brand’s electrified powertrains. We’ll see the first fruits of this investment next year when Maserati releases its first hybrid-powered model, confirmed to be a Ghibli hybrid. Soon after, a production version of the Alfieri Concept will arrive, manufactured on the refurbished GranTurismo line.

After this, a second smaller SUV model is due to arrive to sit alongside the Levante, with pre-series models expected to roll off a new production line in 2021. The next-generation GranTurismo will then arrive later that year, with the GranCabrio to follow in 2022.

A highly profitable customer personalisation programme will also be implemented in the same vein as Lamborghini’s Ad Personam or Ferrari’s Tailor Made services. On top of offering customers greater choice with one-off paint and leather options, the programme is also very useful at bumping up a model’s profitability per unit, with as many as 40 per cent of all production from companies such as Lamborghini going through this type of personalisation process.

These new technologies and programmes will also integrate themselves within the current Ghibli, Levante and Quattroporte model lines, helping to breathe some life into what many consider to be a deeply undernourished brand within the FCA portfolio.

Advertisement

Recommended

Visit/toyota/supra
Toyota Supra coupe

Toyota GR Supra review

2 Apr 2020
Visit/porsche/202392/porsche-motorsport-shifts-focus-during-coronavirus-lull
Porsche

Porsche Motorsport shifts focus during coronavirus lull

30 Mar 2020
Visit/morgan/202113/morgan-plus-4-70th-anniversary-edition-revealed
Morgan Plus 4

Morgan Plus 4 70th Anniversary Edition revealed 

26 Mar 2020
Visit/subaru/brz
Subaru BRZ

Subaru BRZ review - can it match the Mazda MX-5?

17 Mar 2020
Advertisement

Most Popular

Visit/bentley/202227/ps15m-bentley-bacalar-revealed-in-six-new-designs
Bentley

£1.5m Bentley Bacalar revealed in six new designs

Bentley’s exclusive Mulliner brand is returning to low-volume manufacturing with the striking Bacalar convertible
3 Apr 2020
Visit/porsche/718-boxster/202408/new-porsche-boxster-t-2020-review
Porsche 718 Boxster

New Porsche Boxster T 2020 review

In many ways the best 718 Boxster to drive, but that sadly doesn’t paper over the inadequacies of the flat-four engine
2 Apr 2020
Visit/used-cars/19675/used-car-deals-of-the-week
used cars

Best used cars for sale this week

We’ve delved into the classifieds and chosen our favourite cars for sale this week
1 Apr 2020
Visit/hyundai/i30-n-hatchback/201775/hyundai-i30-n-versus-hyundai-i30-tcr
Hyundai i30 N hatchback

Hyundai i30 N versus Hyundai i30 TCR

Can Dickie Meaden beat Steve Sutcliffe in a straight(ish) race? We sent them to the Circuit Nuvolari with a pair of Hyundai i30 Ns to find out.
20 Sep 2019