Audi's Le Mans 24-hour TV commercial

'A Day in the Life of an Audi Driver', Audi's innovative Le Mans 24 hour TV commercial

Anyone watching the 2011 Champions League Final at the weekend may have seen an unusual and innovative Le Mans advertisement from Audi.  The 2.5-minute television ad was shown in both 2D and 3D formats, and is presented and narrated by former Le Mans 24-hour winner and current Audi factory driver Allan McNish. The advert is a mixture of live action and animation, with McNish explaining how the mix of his driving expertise and the trust which his whole racing team has in each other have combined to help him succeed at one of the world’s toughest motor races. It also brings Le Mans to life for sports fans who may never have experienced the race. If you missed it, don’t worry, you can see the clip above. And if you want to experience it in all its three-dimensional glory, it will be screened in 3D cinemas nationwide. Read about Audi’s 2011 Le Mans 24-hour racing car, the R18 Read about the Peugeot challenger it will battle for glory

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

Join evo's Twitter, Facebook and YouTube pages


Most Popular

Best cars

Best cars to buy for £10,000 – evo garage

The evo team picks their favourite used performance cars
1 Jul 2020
Audi e-tron

New 496bhp Audi e-tron S revealed – Audi’s first high-performance EV

The Audi e-tron S has picked up an extra electric motor for a total of three in new EV flagship
1 Jul 2020
BMW M3 saloon

2020 BMW M3 tech specs revealed – choice is the word for BMW’s sports saloon

BMW’s next M3 to be available in manual or auto; with and without all-wheel drive
1 Jul 2020

Tecnomar launches 4000hp V12 Lamborghini yacht

The V12-powered yacht is Tecnomar’s most capable offering yet, and takes inspiration from Lamborghini’s most recent models
30 Jun 2020