Audi's Le Mans 24-hour TV commercial

'A Day in the Life of an Audi Driver', Audi's innovative Le Mans 24 hour TV commercial

Anyone watching the 2011 Champions League Final at the weekend may have seen an unusual and innovative Le Mans advertisement from Audi.  The 2.5-minute television ad was shown in both 2D and 3D formats, and is presented and narrated by former Le Mans 24-hour winner and current Audi factory driver Allan McNish. The advert is a mixture of live action and animation, with McNish explaining how the mix of his driving expertise and the trust which his whole racing team has in each other have combined to help him succeed at one of the world’s toughest motor races. It also brings Le Mans to life for sports fans who may never have experienced the race. If you missed it, don’t worry, you can see the clip above. And if you want to experience it in all its three-dimensional glory, it will be screened in 3D cinemas nationwide. Read about Audi’s 2011 Le Mans 24-hour racing car, the R18 Read about the Peugeot challenger it will battle for glory

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

Join evo's Twitter, Facebook and YouTube pages

Most Popular

BMW 1 Series

BMW 128ti revealed as direct hot hatch rival to VW Golf GTI

BMW has revealed a simplified front-wheel drive hot 1-series called 128ti that will sit below the M135i performance flagship
16 Sep 2020
Nissan 370Z

Nissan Z Proto revealed – V6 twin-turbo, six-speed manual, and a catch

It’s the Nissan sports car we’ve been waiting 11 years for, but don’t hold your breath for it in the UK
16 Sep 2020

Used car deals of the week

We’ve perused the used car pages so you don’t have to. Here’s what caught evo’s fancy this week
16 Sep 2020
Audi S3

Audi S3 2020 review – the original posh hot hatch reformed

Probably the best S3 yet, but still not a class-leading entertainer
15 Sep 2020