Where the X7 might win or lose fans is in the exterior look, which turns up the visual impact of the nose to the max without following up elsewhere. Those outsize kidney grilles are broadly in proportion with the rest of the car, but seen square-on it’s hard not to see it as a step too far. The rest of the design mixes the odd 7-series cue with less edginess than the X5, but it does well to hide its sheer size to a degree.
Inside, the X7 gets the second-highest-quality leather and can be given an optional shot of bling with glass surrounds for the gear selector, start-stop button and the iDrive controller, which are definitely a matter of individual taste. It can’t match the outright assured discretion of a Range Rover, but the quality matches the price tag.