Subaru Motorsports revives iconic blue and gold livery

Famous WRC colours will return to rallying thanks to Subaru of America

One of the most iconic motorsport liveries is making a return thanks to Subaru of America’s motor sport arm, Subaru Motorsports.

Presented on a rally-prepared Subaru WRX, the blue, yellow and gold livery is a revival of that used by the Subaru World Rally team during the 1990s and early 2000s, on cars driven by stars such as Colin McRae, Richard Burns and Petter Solberg.

In common with that used on the cars of the WRC era, the livery uses a WR Blue Pearl base coat (earlier cars were painted a darker hue), while the wheels are painted gold.

> The anatomy of a WRC car

The vibrant yellow graphics depict the Subaru pleiades logo - a design that originally stemmed from Subaru’s 555 sponsorship in countries where tobacco advertising was still legal - derived from the brand’s “comet” design adopted in 1999. It contrasts, as ever, with magenta Subaru Tecnica International logos dotted around the car’s body.

The decision to bring back the livery was an easy one for Subaru Motorsports, which itself is new this year bringing the brand’s rallying, racing, rallycross and other motorsports activity under one banner.

‘For a generation of rally fans, Subaru is synonymous with blue cars, gold wheels and the iconic star cluster,’ explained Alan Bethke, Vice President of Marketing for Subaru of America. ‘This new design pays tribute to that heritage, while looking ahead to future success under the Subaru Motorsports name… these colors are part of our brand’s history, and beloved by our enthusiasts.’

> Subaru WRX STi review

While Subaru’s rallying activities on an international level ended more than a decade ago, at the finish of the 2008 WRC season, its success has continued on a national level in the United States, taking thirteen rally championship titles since its formation in 2001. The brand as a whole has had further success in rallycross, off-road racing and time attack.

The reimagined livery will make its competition debut in March, in the Missouri Rally.

Recommended

2024 Dakar Rally preview: cars, teams, routes and full details
Prodrive Hunter – front
Features

2024 Dakar Rally preview: cars, teams, routes and full details

The 2024 Dakar rally roars into life on 5 January. Here’s all the key information, plus an inside look at Prodrive’s Dakar preparations
2 Jan 2024
Prodrive P25 review – this £552,000 Subaru Impreza is worth every penny
Prodrive P25
Reviews

Prodrive P25 review – this £552,000 Subaru Impreza is worth every penny

The P25 is Prodrive’s dazzling tribute to the iconic Subaru Impreza 22B STI. But can it possibly justify its eye-watering £552,000 price tag? There’s …
28 Oct 2023
2023 British Rally Championship: Trackrod Rally results
British Rally Championship Trackrod Yorkshire
News

2023 British Rally Championship: Trackrod Rally results

The 65th Motorsport UK British Rally Championship season continued with the Trackrod Rally in Yorkshire
25 Sep 2023
What’s it like inside a WRC service area? 
WRC service area
Features

What’s it like inside a WRC service area? 

evo is a fly on the wall inside the Toyota Gazoo Racing team at the 2023 Acropolis Rally Greece
11 Sep 2023

Most Popular

Hyundai i30 N and i20 N axed
Hyundai i30 N and i20 N
News

Hyundai i30 N and i20 N axed

Production of petrol-powered Hyundai N hot hatches has come to an end in Europe, with electric N models picking up the baton
23 Feb 2024
Driving MST’s stunning Mk1 Ford Escort recreation – car pictures of the week
MST Mk1 Ford Escort – front
Features

Driving MST’s stunning Mk1 Ford Escort recreation – car pictures of the week

In the latest issue of evo, we get behind the wheel of the glorious MST Mk1 – here are some of our favourite shots…
18 Feb 2024
Toyota GR Yaris v Audi S1 – four-wheel-drive hatches go head-to-head
Toyota GR Yaris v Audi S1
Group tests

Toyota GR Yaris v Audi S1 – four-wheel-drive hatches go head-to-head

They’re two dinky performance cars with startlingly similar recipes, but how does the decade-old Audi S1 compare to today’s much-hyped Toyota GR Yaris…
17 Feb 2024