TVR already taking deposits for first new sports car

Huge buzz over sports car brand's relaunch prompts TVR to open deposit books

The impending return of TVR to the sports car fold has caused quite a stir in the last few weeks – so much so that the company has decided to allow interested parties to put deposits down for its first car.

TVR’s relaunch was announced in early June, in close collaboration with engine builder Cosworth and Gordon Murray Design.

Subscribe to evo magazine

evo is 21 and to celebrate, we're returning to 1998 prices! Subscribe now to SAVE 39% on the shop price and get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £25!

The former is to provide a naturally-aspirated, dry-sumped V8 for the new generation of sports cars, while Gordon Murray’s input comes in the form of his iStream technology – jointly, a technology that defines the car’s construction, and the process in which it is built.

The first cars should appear in 2017, but the huge response to TVR’s return has prompted the company to start taking desposits from July 7. John Chasey, TVR’s Operations Director, says ‘Our phone lines and online enquiry system went into meltdown when the news was announced, and we decided that we must begin to bring a structure to the enquiries and build a delivery pipeline well in advance of production.’

Advertisement - Article continues below

Chasey adds that year one production volumes will be low as the company finds its feet and ramps up production, so allowing customers to place deposits now rewards those making a financial commitment at such an early stage.

Potential customers can put down £5000, though members of the TVR Car Club (who’ve been so for more than six months) can place down half that in July, a celebration of the Club’s 50th year and the members’ loyalty to the brand. TVR will also make a financial donation to the club itself for each deposit taken from a member. TVR’s new chairman, Les Edgar, praises the club and its ‘enthusiastic ambassadors’ of the TVR brand.

While the first cars are still a few years away, TVR is now concentrating on establishing its UK network of TVR Heritage and TVR Performance partners, many of whom have previously been TVR main dealers.

Last month, Edgar called the revitalised TVR brand a ‘well-funded, well-supported organisation’, that was ‘here to stay’.



Toyota GT 86

Toyota GT86 vs Mazda MX-5 vs Abarth 124 Spider – lightweight sports car shootout

14 Jan 2020
Toyota Supra

Toyota Supra reproduction parts available soon

9 Jan 2020
Ford Escort RS Cosworth

Ford Escort RS Cosworth buying guide

9 Jan 2020
Mazda MX-5

Mazda MX-5 refreshed for 2020

8 Jan 2020

Most Popular

Toyota Yaris

Toyota GR Yaris revealed in full – return of the homologation special

One of most sought after hot hatchbacks of 2020 has finally been revealed: the Toyota GR Yaris
10 Jan 2020
Subaru Levorg

2020 Subaru Levorg STI prototype revealed at Tokyo Auto Salon

Proving there’s still life in Subaru’s STI performance sub-brand, the Levorg has benefited from some tweaks
13 Jan 2020
Honda Civic Type-R

New 2020 Honda Civic Type R makes debut at Tokyo Auto Salon

Honda has released the first images of the revised Civic Type R that’s being shown for the first time in Tokyo
10 Jan 2020
Hyundai i30 N hatchback

Hyundai i30 Fastback N versus the Col de Turini

We take the Hyundai i30 Fastback N up the Col de Turini, a 31km stage of the Monte Carlo World Rally Championship
19 Jul 2019