VW Golf R Cabriolet price cut

VW cuts the price of its 261bhp Golf R Cabriolet after slow sales and negative feedback

Volkswagen has boldly cut the price of its Golf R Cabriolet. The 261bhp convertible – which launched at the beginning of 2013 – entered the UK with a £38,770 price tag which placed it north of the Porsche Boxster and £9000 pricier than the 207bhp Golf GTI Cabriolet.

After internal negotiations, catalysed by negative press feedback (including in our own Golf R Cabriolet review), the R’s price has been slashed by £5600, taking it to £33,170. Those who’ve already ordered their car at the higher price – a number that’s in single figures in the UK – will have the difference refunded. With the price realigned, VW has much higher hopes of meeting its 100 annual sales target for the drop-top R.

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‘We always knew the prices wasn’t where we wanted it to be’, a VW spokesman told us. ‘It’s been under negotiation since launch. We’ve finally got it at the price we wanted it’.

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VW is keen to extol the virtues of its new price point, too; with a DSG gearbox, Bi-Xenon headlights and leather seats as standard, it works out cheaper than a comparatively specced Golf GTI Cabriolet before you factor in its extra power and performance, with 0-62mph taking nearly a second less at 6.4sec.

Price discounts will also be applied to the VW Golf R Cabriolet in other European markets.



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