Aston Martin Lagonda Taraf luxury saloon priced from £696,000

When revealed last year, the Aston Martin Lagonda Taraf marked the return of a badge that hadn’t graced a production car since 1990.

Unfortunately, that badge was to return only for Aston Martin’s Middle Eastern customers, with extremely limited production and left-hand drive production only.

Early this year Aston Martin confirmed that the Lagonda Taraf would be available in continental Europe, the UK and South Africa too – and that while production remains limited to 200 bespoke vehicles, right-hand drive is now an option. But now, the carmaker's dealer network has released pricing, confirming that the Lagona Taraf will start from £696,000, about 4.7 times the value of a new Rapide S - Aston's other luxury four-seater.

Originally aimed at the firm’s incredibly wealthy Middle Eastern clients, the Lagonda Taraf is based on Aston Martin’s VH architecture – the same platform that has underpinned the majority of the marque’s range since the original Vanquish.

Freed from production of the One-77 (one of few modern Astons not to use the VH platform), the new Lagonda is produced, according to each customer’s tastes, in the same facility that once housed Aston’s hypercar.

Precise pricing details remain confidential, but the car’s styling is much less of a secret. Designed to evoke the lines of the last Lagonda saloon, Aston Martin’s design director Marek Reichman calls the car a ‘Concorde amidst airliners’ in the luxury saloon market.

‘The new model has been created as a piece of exceptional automotive art,’ he said, ‘It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons.’

Aston Martin CEO, Dr Andy Palmer, says that opening the Lagonda up to other markets has been a priority since his appointment last year. ‘I’m very happy that we have been able to expand the Lagonda proposition,’ he adds.

Find used Aston Martin Lagonda's for sale on the Classic and Performance Car site here.