Tata Motors launches Tamo brand, Racemo sports car at Geneva

Indian carmaker explores ways to interest and engage the latest generation of drivers

Tata Motors: Not a company you'd traditionally associate with sports cars, being best known for the Nano budget car designed to mobilise India, but in launching new brand Tamo and the Racemo sports car at the Geneva motor show, it has apparently broken with convention.

Tata has grand goals for Tamo and the Racemo, describing the car as India's first 'digitally native, connected, "phygital" experience, crafted in a two-seater sports coupe'.

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

> Tata Super Nano track special shown in Mumbai

Marketing buzzwords all (we're certainly not sure about "phygital") but the basic specification is appealing, once all the connectivity-related, future mobility mumbo-jumbo is stripped away: two seats, a unique modular platform, a mid-mounted turbocharged engine and rear-wheel drive.

Advertisement
Advertisement - Article continues below

It's pleasingly down-to-earth too, that turbocharged unit being a 1.2-litre, three-cylinder unit, albeit one capable of producing 187bhp at 6500rpm.

Torque is quoted at 155lb ft at 2500rpm, and the transmission is a six-speed automated manual with a paddle-shift - perhaps not the most sophisticated when others are using dual-clutch (or as interactive, when others still have kept with manual 'boxes) but one with the potential for fun. 0-60mph takes 'under six seconds'.

The structure is even more interesting, using a patented "Moflex" multi-material sandwich construction, apparently highly modular and providing greater structural and design freedom.

To this double-wishbone suspension is attached at both ends, and to those a staggered setup with 17-inch front and 18in rear wheels, wrapped in 205/50 R17 and 235/45 R18 tyres. Perhaps a surfeit of grip in a car with 187bhp, but it lends the Racemo a chunky appearance.

The rest of the styling is almost toy-like and the Racemo appears to ride quite high, but it's hard not to imagine this is deliberate given the car's intended market. The interior, in contrast, looks pared-back, save for a trio of information screens in front of the driver.

There are some neat touches though, notably the oversized gearshift paddles and enormous pull straps to open the doors. A race version ("Racemo+") pares back the cabin even further, also taking on deeper front and rear aerodynamic splitters and gaining a rear spoiler.

Advertisement - Article continues below

The subject of connectivity and "digital natives" must eventually be breached, and it's the reason for both Tamo and the Racemo's existence. The Tamo brand has been created to spearhead Tata Motors' efforts to investigate future mobility solutions without the slow bureaucratic process of an enormous firm behind it.

> Forza Horizon 3 review - The only driving game you'll ever need

And "Phygital"? As you might have guessed, it's a portmanteau of physical and digital, and refers to the activities Tamo sees Racemo owners taking part in, from buying the real car and taking it on track, to its in-car connectivity features, to the car's appearance in Forza Horizon 3 - the first Indian car to do so.

Not quite as bad as we thought, then - and little different to more conventional sports cars such as the Toyota GT86. Tata hasn't yet confirmed when, if, or at what price a production Racemo might be sold.

Advertisement

Recommended

Visit/porsche/cayman/202238/porsche-718-cayman-gts-40-2020-review-a-cut-priced-gt4
Porsche Cayman

Porsche 718 Cayman GTS 4.0 2020 review - a cut-priced GT4?

8 Jun 2020
Visit/nissan/370z/201879/next-nissan-z-car-teased-as-part-of-new-product-offensive
Nissan 370Z

Next Nissan Z car teased as part of new product offensive

28 May 2020
Visit/bmw/i8
BMW i8 coupe

BMW i8 review

21 May 2020
Visit/porsche/911/202636/porsche-911-carrera-to-be-turbo-only-as-manuals-stay
Porsche 911

Porsche 911 Carrera to be turbo only, as manuals stay

17 May 2020
Advertisement

Most Popular

Visit/best-cars/15095/best-cars-to-buy-for-ps10000-evo-garage
Best cars

Best cars to buy for £10,000 – evo garage

The evo team picks their favourite used performance cars
1 Jul 2020
Visit/mercedes/cla/202850/mercedes-amg-cla-45-s-shooting-brake-review
Mercedes CLA45 AMG hatchback

Mercedes-AMG CLA 45 S Shooting Brake review

Good looks and stonking performance, if you can stomach the price tag
4 Jul 2020
Visit/skoda/202145/full-2020-skoda-octavia-vrs-engine-range-detailed
Skoda Octavia vRS

Full 2020 Skoda Octavia vRS engine range detailed

Skoda’s engine range for the Octavia vRS topped by a 242bhp turbo petrol
3 Jul 2020
Visit/dodge/challenger/202845/2021-dodge-challenger-srt-super-stock-revealed
Dodge Challenger

2021 Dodge Challenger SRT Super Stock revealed

The ancient Dodge Challenger lives on in new 807bhp widebody form – makes a Shelby GT500 look like a pedal car
3 Jul 2020