Lamborghini SUV confirmed for production

Production version of Urus concept to arrive in 2018

Lamborghini has confirmed that it will build a production version of its Urus SUV concept, with assembly planned to commence at its Sant’Agata Bolognese plant in 2018. The new SUV will join the Huracán and Aventador supercars to become the third model in Lamborghini’s line-up. The firm hopes that it will more than double annual sales.

The Urus concept (pictured) was first unveiled at the Beijing motor show in 2012. The concept featured a 600bhp twin-turbo V8 and sent power to all four wheels. Though Lamborghini won’t confirm details of the production SUV for some time, we wouldn’t be surprised to see a hybrid powertrain offered in the line-up. 

To cater for production, Lamborghini plans to expand its plant from 80,000 to 150,000 square meters, investing hundreds of millions of euros and creating 350 new jobs. Along with the increase in floor space will be an enlarged research and development department and a new production line.

Lamborghini president and CEO Stephan Winkelmann said: ‘This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.’ 

Winkelmann confirmed that the SUV would be produced in Italy rather than Slovakia, as had previously been suggested, to demonstrate the company’s commitment to safeguarding the values of ‘Made in Italy’.

Lamborghini’s parent company Audi will influence the SUV’s development, while VW Group stablemate Porsche has already demonstrated how introducing such a car can rapidly grow total production numbers. Lamborghini plans to sell 3000 SUVs per year, which would more than double its total output from 2014 (2530 cars worldwide). Target markets are the UK, USA, China, the Middle East, Germany and Russia.

Recommended

Car pictures of the week
Roma GT test – group
Lamborghini

Car pictures of the week

We take a look at some of the unseen images from this month’s GT test, featuring Ferrari’s new Roma and an impressive wildcard rival.
17 Sep 2021
My life in cars – Maurizio Reggiani, Chief technical officer, Lamborghini
Maurizio Reggiani life in cars
Lamborghini

My life in cars – Maurizio Reggiani, Chief technical officer, Lamborghini

With stints at Maserati, Bugatti and, since 1995, Lamborghini, Maurizio Reggiani has supercar blood running through him
9 Sep 2021
Lamborghini Countach LPI 800-4 revealed – the legend returns
Lamborghini Countach LPI 800-4
Lamborghini

Lamborghini Countach LPI 800-4 revealed – the legend returns

New Countach LPI 800-4 limited edition celebrates 50 years since Gandini’s original
16 Aug 2021
New Lamborghini Countach special edition teased
Lamborghini Countach special
Lamborghini

New Lamborghini Countach special edition teased

Marking 50 years of the iconic supercar, Lamborghini is set to launch a modern day Countach special edition
12 Aug 2021

Most Popular

2022 Nissan GT-R model year update revealed
MY22 Nissan GT-R T-spec – front quarter
Nissan GT-R

2022 Nissan GT-R model year update revealed

Two new special editions and the return of some iconic colours are the highlights of the Nissan GT-R’s MY22 update
14 Sep 2021
Tesla Model S Plaid breaks EV Nürburgring record – beats Porsche Taycan Turbo
Tesla Model S Plaid
Tesla Model S

Tesla Model S Plaid breaks EV Nürburgring record – beats Porsche Taycan Turbo

Tesla has now recorded a Nürburgring lap time with its Model S Plaid, if that matters
10 Sep 2021
A dead Ferrari F40 in Switzerland – evo Archive
Ferrari F40
Ferrari F40

A dead Ferrari F40 in Switzerland – evo Archive

The story of a Ferrari F40, a flat battery, Swiss chocolate and sex toys…
7 Sep 2021