Mercedes-Benz EQ concept previews new all electric models

Full range of electric Mercedes launch in 2018

Mercedes has unveiled its ‘Generation EQ’ concept car at the Paris Motor show. The car previews what Mercedes says is its new sub-brand for electric cars, called EQ.  According to Mercedes, the name stands for ‘electric intelligence’ and will be aimed at bringing electric sports cars into the mainstream. 

The Generation EQ concept uses a pair of electric motors capable of a total output of 300 kW paired to a permanent four-wheel drive system. Range is said to be up to 310 miles, putting the concept firmly in Tesla Model S territory for distance between charges. Performance also appears suitably Tesla-like. Mercedes states up to 516 lb ft of torque as well as a sub five second 0-62mph time.

Generation EQ is designed to offer hints of Mercedes’ plans for its future electric vehicles. The cars will be based on a platform built specifically for electric cars. The platform will also be scalable, meaning that design won’t just be limited to the crossover design seen here.

The platform is also modular, so battery and power outputs can be changed, while a combination of aluminium, steel and carbon fibre should mean the weight penalty from batteries is reduced.

In terms of design, the concept features few shut lines, as well as cameras for wing mirrors, hidden windscreen wipers and retractable doorhandles. The end result is a slick shape that is said to help reduce air resistance.

Inside, Mercedes has attempted to simplify user interfaces and functionality with as few knobs, switches and dials as possible. The steering wheel itself has touch controls built into its spokes, with OLED displays that can be swiped through.

This is paired up with a 24-inch widescreen HD display which shows everything from maps to speed and range. This display can be customised to offer as little or as much information as required.

Other technologies include ‘Car to X’ communication, which will allow the concept to speak to other cars digitally, to help increase safety. Autonomous driving assists are of course included, as are 3D maps and even GPS data that will alter the car’s driving setup based on topography and curves.

Mercedes says it will begin to build a complete ecosystem around its EQ brand. This will include the likes of wallboxes and charging services as well as of course vehicles based on the concept you see here.

Mercedes’ new EQ line-up will sit alongside the company’s current crop of hatchbacks, saloons, coupes, convertibles and SUVs and will spawn its own line-up of similar of variants that will be pure electric vehicles. 

All EQ models will be developed as full EVs from the outset rather than regular internal combustion engined cars converted to electric power. With the first Mercedes EQ model due in 2018, the German firm claims it will have a complete family of fully electric vehicles in production and available to buy within five years of the original going on sale. 

By 2025 Mercedes expects between 15 and 25 per cent of it entire portfolio to be represented by pure electric vehicles. In 2017 Mercedes will have 10 plug-in hybrids in its range. 

In Mercedes’ eyes its EQ customers will also be very different customers to the ones it has today. To this end it is looking at how it will market, sell and maintains the EQ cars. 

The company hasn’t ruled selling the EQ models online and is looking at different ownership models for its customers too. However, there is a strong possibility that bespoke Mercedes EQ dealerships will also be built to sell the range of electric vehicles. Mercedes is also looking at pay-per-kilometre schemes, where rather than owner a specific Mercedes EQ you own access to the car you need. Although it thinks full car sharing is at least 20 years away.

The EQ range of Mercedes will be built in the company’s existing factories, with no new plants on the agenda to accommodate the expansion. Mercedes will continue to build all the batteries for its EV range of cars. 

In terms of cost, the first EQ model will be priced inline with the a fully loaded GLC model at circa £50,000. 

Recommended

Mercedes-Benz EQA electric SUV revealed 
Mercedes-Benz EQA front
Mercedes

Mercedes-Benz EQA electric SUV revealed 

The second model in Mercedes-Benz's EQ lineup, the EQA is an all-electric version of the GLA compact SUV
20 Jan 2021
Mercedes EQS saloon to debut full-width digital dashboard
Mercedes-Benz EQS infotainment
Mercedes

Mercedes EQS saloon to debut full-width digital dashboard

Mercedes has given us a look at its cutting edge infotainment system it'll reveal in its incoming EQS saloon
7 Jan 2021
217mph+ Mercedes-AMG Project One teased in new images
Mercedes-AMG Project One front
Mercedes

217mph+ Mercedes-AMG Project One teased in new images

AMG’s F1-derived hypercar is nearly ready to rival the Valkyrie and T.50
14 Dec 2020
205mph Brabus Rocket 900 revealed – a Mercedes-AMG GT 63 S turned to 888bhp
Mercedes

205mph Brabus Rocket 900 revealed – a Mercedes-AMG GT 63 S turned to 888bhp

The Brabus Rocket is back for 2020, and this time it takes the form of a Mercedes-AMG GT 63 S with extras
23 Oct 2020

Most Popular

Naturally aspirated engines – best of the breed from 4-pots to V12s
Naturally aspirated engines - group
Supercars

Naturally aspirated engines – best of the breed from 4-pots to V12s

The naturally aspirated engine is capable of stirring emotions a turbocharged motor can only dream of. We celebrate the best of the breed.
22 Jan 2021
BMW i4 to have more power than the M3 Competition
BMW i4 prototype
BMW

BMW i4 to have more power than the M3 Competition

BMW has revealed more details about its all-electric 4-series Gran Coupe and its 4sec 0-62 time
22 Jan 2021
2021 Abarth 595 range detailed – subtle changes across the range
2021 Abarth 595 range - front
Abarth 595

2021 Abarth 595 range detailed – subtle changes across the range

Abarth’s aging 595 gets a nip and tuck for 2021, no sign of a hot 500e in the wings
22 Jan 2021