Porsche opens new Asian R&D centre and first manufacturing plant outside Europe

Dev centre to focus on Chinese-market models, Malaysian manufacturing for local consumption also planned

Porsche Taycan China

Porsche has announced it’s expanding its research and development, and manufacturing facilities with two new sites in Asia. The two separate facilities will focus on its individual markets, and reflect the increasing importance of those markets to its bottom line. 

The new R&D centre will be located in Shanghai, and specialise in the development of Chinese-market models with a more direct connection to its location and customer base. With such varied requirements from different marketplaces, Porsche has long had engineering outposts in various countries, but it’s this new centre in China that will focus specifically on the unique expectations of the Chinese market, which is Porsche’s single biggest market globally. 

The second new facility will be a small manufacturing plant in Malaysia, which will assemble Malaysian-market models partly to feed Porsche’s strong local fan-base while also avoiding the astonishingly high taxes imposed on imported vehicles, which for most Porsche models sit at an astonishing 105 percent of the car’s purchase price. 

> Porsche Taycan updated for model year 2022

By assembling models locally, Porsche, and therefore its customers will largely get around these additional costs, tapping into a marketplace with an enthusiastic customer base and a significant advantage in price points. 

Albrecht Reimold, Member of the Executive Board for Production and Logistics at Porsche said upon the release: ‘The new assembly site in Malaysia meets specific market needs and, although a standalone project and modest in size and capacity, it signals our willingness to learn and adapt to specific local market conditions.’

This focus on Asian markets is representative of the importance these lucrative markets are for premium European brands. This will become especially important as all manufacturers, not just Porsche, hunt for revenue streams as they convert to largely electrified ranges in the near future.

Recommended

Porsche increases eFuel investment
Porsche Patagonia
Porsche

Porsche increases eFuel investment

Sports car company continues its eFuel programme with $75m stake in production company
6 Apr 2022
2023 Porsche LMDh prototype – Barcelona testing complete
Porsche LMDh Barc testing – pan
Porsche

2023 Porsche LMDh prototype – Barcelona testing complete

Porsche Penske Motorsport LMDh prototype has completed Barcelona test, and revealed more of its secrets
18 Feb 2022
Porsche 911 reimagined by Singer – Turbo study revealed
Singer Porsche 911 Turbo
Porsche

Porsche 911 reimagined by Singer – Turbo study revealed

Singer is exploring a new aesthetic with its latest model – a reimagining of the 930 Turbo
9 Feb 2022
Porsche Vision Gran Turismo concept revealed
Porsche Vision Gran Turismo concept – front quarter
Porsche

Porsche Vision Gran Turismo concept revealed

Porsche’s design team have entered the virtual world with the newest GT Vision concept
6 Dec 2021

Most Popular

Prodrive P25 teased – continuation Subaru Impreza WRX STI on its way
P25 teaser
Subaru

Prodrive P25 teased – continuation Subaru Impreza WRX STI on its way

Maker of the P1 and a key facilitator of Subaru’s rally heritage, Prodrive is working on a very special new project
19 May 2022
BMW M4 CSL revealed – M Division eyes the Porsche 911 GT3
BMW M4 CSL – front quarter
BMW M4 coupe

BMW M4 CSL revealed – M Division eyes the Porsche 911 GT3

It’s 100kg lighter, is rear-wheel drive and a 542bhp power figure. Bring it on.
19 May 2022
Used car deals of the week
header
used cars

Used car deals of the week

This week, we found a special McLaren 12C, a rare Mazda RX-7 and more
19 May 2022