Watch - Why aren't all car adverts as clever as this?

A car advert worth watching to the end

As a car advert it is a bit tenuous. In fact it is very tenuous, but the shot where the car finally appears in this advert made our jaws drop, so we thought it was worth sharing. 

Audi has a history of using winter sports to advertise quattro. Who could forget the Audi 100 driving up the ski jump? That was an idea that they recently reprised with an A6.  Audi also sponsors the FIS Alpine Skiing World Cup, with all the racers carrying the four rings on their suits.

>Read our Audi Q7 review

As a result it shouldn’t be too much of a surprise that their latest advert for quattro also includes skiing… except that it is skiing like you have probably never seen it before. Its star, Candide Thovex, has done some incredible videos in the past (the sort that transcend the borders of the sport) most memorably ‘One of Those Days’ and ‘One of Those Days 2’ both of which you can see below.

Recommended

New Audi Sport Nogaro Editions reference iconic RS2
Audi Nogaro RS6
Audi

New Audi Sport Nogaro Editions reference iconic RS2

Limited-edition models to be available in RS4, RS5, RS6 and TT RS variants
18 Mar 2021
Audi RS e-tron GT revealed – high-performance EV to rival Porsche Taycan and Tesla Model S
Audi RS e-tron GT - front tracking
Audi

Audi RS e-tron GT revealed – high-performance EV to rival Porsche Taycan and Tesla Model S

Audi’s new electric car borrows more than a little from the Porsche Taycan, but offers its own distinctive style
9 Feb 2021
Audi Sport signs up for Dakar in 2022, but drops Formula E campaign
Audi Dakar racer
Audi

Audi Sport signs up for Dakar in 2022, but drops Formula E campaign

WEC return also on the cards among shake-up of Audi’s motorsport activities
30 Nov 2020
Audi RS e-tron GT prototype review – all-electric Taycan Turbo rival driven
Audi

Audi RS e-tron GT prototype review – all-electric Taycan Turbo rival driven

Audi’s take on the Taycan is more relaxed than its Porsche counterpart, but will still make you second-guess that RS7 order
5 Nov 2020

Most Popular

Jaguar XJ41 – Dead on arrival
Jaguar XJ41
Jaguar

Jaguar XJ41 – Dead on arrival

The blighted ’80s ‘F-type’, the demise of which led to the creation of the Jaguar XK8 and launched a new era for Aston Martin
8 Apr 2021
New Mercedes CLS revealed – four-door coupe gets a refresh
2021 Mercedes CLS53 – front static
Mercedes CLS

New Mercedes CLS revealed – four-door coupe gets a refresh

Merc’s sleek CLS has received a few choice updates and a Panamericana grille for 2022
7 Apr 2021
Polestar 2 range expanded – new £39,900 entry-level model introduced
2021 Polestar 2 – front quarter
Polestar 2

Polestar 2 range expanded – new £39,900 entry-level model introduced

New single-motor and a second smaller battery pack soon to be available on Swedish EV
13 Apr 2021