BMW 3-series review – design
The 3-series majors on refinement and cutting-edge technology but still offers a rewarding, if not overly sporting, drive
While several recent BMW models have been lambasted for the size of their kidney grilles there’s a definite case of BMW playing it safe with the 3-series – being too experimental with its best-selling model clearly being seen as a bad thing. It’s instantly recognisable as a BMW and while its proportions generally ape those of the 5-series there is some slightly fussy detailing, particularly around the front grilles where there seems to be too much going on.
Despite this it’s a relatively cohesive design and BMW is very pleased with its aerodynamic efficiency, being significantly slipperier than the model it replaces, partly down to a very flat floor.
The trademark BMW round headlights are still in evidence although they’re now somewhat more squared off than they used to be, but they do light the road well as adaptive LEDs are standard across the range.
As with many generations of 3 Series it could be argued the Touring version, due to go on sale in the UK later this year, is the sleekest-looking model with a slightly more convincing profile and rear-end treatment.